How GenomeLink grew with 77% cac reduction over 3+ years
We developed a multi-format creative production system with cross-platform performance optimization and conversion-focused testing framework for long-term growth.
The Challenge
GenomeLink needed to scale user acquisition for their DNA analysis platform in the competitive genetic testing market while educating consumers about getting additional insights from their existing genetic test results.
Our Solution
We developed a multi-format creative production system with cross-platform performance optimization and conversion-focused testing framework for long-term growth.
Multi-Format Creative Production
Produced 70+ unique assets monthly across 6 different creative formats to maintain fresh ad performance
Cross-Platform Optimization
Implemented sophisticated campaign management across multiple platforms with unified tracking and optimization
Conversion-Focused Testing
Developed systematic testing approach focused on conversion optimization and customer acquisition cost reduction
The Results
Measurable impact across all key performance indicators
Achieved 77% customer acquisition cost reduction over 3+ year partnership
Consistent production of 70 unique creative assets monthly across formats
Optimized performance across 6 different creative formats and styles