Hurom
Hurom needed to scale their premium slow juicer brand in the competitive kitchen appliance market while justifying a high ticket $699+ price point against lower-cost alternatives. The challenge was educating consumers about slow juicing benefits while driving conversions.
EVRY Jewels
EVRY Jewels needed to scale their affordable jewelry brand from $6M to $100M+ revenue while maintaining profitability in the highly competitive fashion jewelry market dominated by established players.
Booksy
Booksy needed to break through the saturated B2B SaaS marketing landscape and reach beauty professionals where they actually spend their time - on social media. Traditional B2B marketing channels weren't resonating with nail technicians, barbers, and salon owners who were increasingly consuming content on TikTok. The platform was struggling with high customer acquisition costs on traditional channels like Meta and TikTok, while competitors dominated the professional beauty software space with conventional marketing approaches.
NIQ
NIQ (NielsenIQ), the world's leading consumer intelligence company, needed to rapidly scale their consumer panel recruitment across 17+ countries while maintaining strict cost-per-acquisition targets. With their Homescan panel requiring 250,000+ active households globally to deliver accurate market insights, NIQ faced the challenge of recruiting quality panelists at scale across diverse markets, languages, and cultural contexts. Traditional recruitment methods were proving too expensive and couldn't deliver the volume needed to maintain panel representativeness across multiple international markets simultaneously.
Mogu Mogu (Sappe)
Mogu Mogu faced the challenge of breaking into the competitive US beverage market with a unique coconut jelly drink that was unfamiliar to American consumers. The brand needed to educate the market about their product while competing against established beverage brands with significantly larger marketing budgets.
Unroll.me
Unroll.me needed to scale user acquisition for their email management app in the competitive productivity market while educating users about the value of inbox organization. The challenge was demonstrating the app's utility in a crowded space of productivity tools.
GenomeLink
GenomeLink needed to scale user acquisition for their DNA analysis platform in the competitive genetic testing market while educating consumers about getting additional insights from their existing genetic test results.