How Mogu Mogu (Sappe) grew with 30M+ accounts reached
We built a localized micro-influencer network with experience-driven content strategy and cost-efficient engagement optimization to introduce Mogu Mogu to American consumers.
The Challenge
Mogu Mogu faced the challenge of breaking into the competitive US beverage market with a unique coconut jelly drink that was unfamiliar to American consumers. The brand needed to educate the market about their product while competing against established beverage brands with significantly larger marketing budgets.
Our Solution
We built a localized micro-influencer network with experience-driven content strategy and cost-efficient engagement optimization to introduce Mogu Mogu to American consumers.
Micro-Influencer Network
Built partnerships with 65+ local micro-influencers to create authentic taste-test content and product introductions
Experience-Driven Content
Focused on reaction videos and taste tests to showcase the unique texture and flavor of coconut jelly drinks
Cost-Efficient Optimization
Developed engagement-focused campaigns that delivered meaningful interactions at scale for under 2¢ per engagement
The Results
Measurable impact across all key performance indicators
Reached over 30 million accounts across social platforms
Achieved cost per engagement under 2¢ through optimized targeting
Built network of 65+ local micro-influencers creating authentic content