Expert perspectives on performance marketing, measurement, and growth strategies from the 9AM team.
Rank countries for international expansion with a seven-factor paid media scorecard, size each market test from target CPA, and know when to scale or exit.
Compare seven performance creative agencies for paid social by production model, platforms and published results, plus what to ask before you hire.
Learn to read a paid media saturation curve: find your spend zone, compare marginal and average ROAS, and move budget in steps you can defend.
Landing page testing or ad testing first? Use this diagnostic, the sample-size math, and a 7-step process to pick the test that pays back in your account.
Run a funnel leak analysis: map your steps, confirm each leak is real, value it by headroom, find the cause, and rank fixes by value per week of effort.
Compare food and beverage marketing agencies by the channels they coordinate: Amazon, Walmart and Instacart media, DTC, creators, and sell-through measurement.
2026 paid media benchmarks by monthly ad spend tier: ROAS, CPA, CPM and budget share across Google, Meta and Amazon, with sources and break-even math.
Use this paid media RACI template to assign budget, creative, tracking, and decision owners between brand and agency, with thresholds and examples.
Free cross-channel media planning template with budget allocation rules, channel roles, a three-scenario forecast, and a worked example for growth teams.
Compare app marketing agencies on what scaling takes: channels beyond Meta, creative volume, and measurement that holds up after SKAN.
Which ecommerce paid search agency fits your catalog? See who runs feeds in-house, who publishes fees, and what to ask about Merchant Center before you sign.
Blended CAC vs paid CAC: definitions, formulas, and why scaling decisions should run on marginal CAC, with a worked example and a reporting setup.
