Most ecommerce paid search budgets now run through Shopping and Performance Max, and both campaign types bid on what your product feed says. Titles, product types, custom labels and Merchant Center health decide which products enter the auction and how hard each one gets pushed.
So hiring a paid search agency for a store is partly a decision about who maintains that feed, how they tie bids to margin, and what spend level their pricing assumes.
This guide compares 10 agencies on exactly those points, using their own service pages, published price lists, partner badges and dated case studies, all checked in October 2026.
Disclaimer: 9AM publishes this guide and is one of the 10 agencies arranged in alphabetical order, was held to the same criteria, and its entry says what it hasn't published.
Ecommerce Paid Search Agencies Compared
The table covers the facts most buyers use to cut a shortlist. "Not published" means the agency's site gives no figure. It does not mean that the agency refuses to share one on a call.
| Agency | Spend fit | Feed handling | Google / Microsoft status | Published fees | Contract terms |
|---|---|---|---|---|---|
| 9AM | Not published | Feed and Merchant Center work inside Google Ads service | Google Partner badge; runs Microsoft Advertising | Not published | Not published |
| AdVenture Media Group | Clients from $15K to $2M+ a month in ad spend | Feed fixes inside Shopping management | Not published | Not published | Not published |
| Common Thread Collective | DTC brands; no floor published | Margin-tier custom labels, supplemental feeds | Premier badge (no year); Microsoft Advertising logo | Not published | Not published |
| HawkSEM | Fees from $1,500 a month | Feed analysis and Merchant Center setup | Premier 2026; Microsoft Advertising Partner | From $1,500 a month; $3,000 for full Google Ads management | No contracts, no setup fees |
| Inflow | Accounts from $3K to $2M a month in ad spend | Merchant Center feed management | Premier (2024 badge); Microsoft Ad Partner 2025 | Not published | Not published |
| JumpFly | Intake form starts at under $3K a month | Separately priced feed service: $500 setup, $250 a month for one feed | Google Partner and Microsoft "elite agency" badges | Feed fees only | Month-to-month |
| Logical Position | From $900 a month in ad spend | In-house FeedLogic tool (extra fee) | Premier 2026; Microsoft Elite Channel Partner 2026 | $749 a month under $7K spend; 9% to 12% of spend above that | 6, 12 or 18 months |
| ROI Revolution | Not published | Proprietary RevolutionSuite feed software | Premier 2026; Microsoft Elite 2026 | Not published | Not published |
| Search Scientists | Price tiers from $5K a month in ad spend | Feed add-on: $180 a month, up to 20K SKUs | Google Partner; Microsoft Ad Partner 2025 | $879 to $1,649 base fee plus 7% to 10% of spend | 12 months, 6 months or month-to-month |
| Tinuiti | Contact form brackets start at under $1M a year | Feed attribute testing on a set cadence | Premier 2026; Microsoft Elite 2026 | Not published | Not published |
How We Chose These Agencies
We screened 75 agencies that market ecommerce paid search and kept the ones that met four tests on their own websites:
- A current service page that covers Google Shopping or Performance Max for online stores. A generic PPC page didn't count; we wanted an ecommerce Google Ads agency or Google Shopping agency with ecommerce PPC services spelled out.
- A stated way of handling the product feed, whether that's a tool, a team or a priced add-on.
- At least one named ecommerce client with search or Shopping results.
- Visible pricing, spend range, partner status or contract terms that a buyer can check.
Agencies with conflicting case-study figures across their own pages, unfinished case-study pages, or search proof that turned out to be paid social were cut. Partner badges are reported as each agency shows them, with the year where one appears. Google's Premier Partner tier goes to the top 3% of participating companies in each country, judged each year, so a dated badge matters more than an undated one.
The list is alphabetical. Readers who need a local team in New York can compare options in our guide to the best Google Ads agencies in NYC.
10 Paid Search Agencies for Ecommerce, Listed Alphabetically
The best paid search agencies for ecommerce are 9AM, AdVenture Media Group, Common Thread Collective, HawkSEM, Inflow, JumpFly, Logical Position, ROI Revolution, Search Scientists and Tinuiti. Each runs Google Shopping and Performance Max for online stores, manages product feeds through a tool, team or priced add-on, and shows named ecommerce results on its own site.
9AM
- Spend fit: No minimum published; reports $250M+ in ad spend managed across 120+ brands.
- Feed approach: Product feed optimization and Merchant Center work are part of its Google Ads service.
- Partner status: Google Partner badge; manages Microsoft Advertising.
9AM runs Shopping, Performance Max and Search inside a broader media buying team that also buys Meta, TikTok and retail media and runs incrementality tests. That fits a brand whose search results depend on what paid social is doing to branded demand. It's based at 90 Broad Street in New York.
Its ecommerce work includes EVRY Jewels, which grew from $6M to more than $100M in yearly revenue and maintained a 7X ROAS. The limitation is search-specific proof. That EVRY result covers several channels, and 9AM hasn't published a case study that isolates Google Shopping or Performance Max results. Ask for search-only account data before you sign.
AdVenture Media Group
- Spend fit: Clients from $15K to more than $2M a month in ad spend, per its ecommerce page.
- Feed approach: Feed repair sits inside its Shopping work; the agency says it has seen brands double Shopping ROAS "just by fixing their feed."
- Partner status: Google Premier Partner; Microsoft tier not confirmed.
AdVenture runs Shopping, Performance Max and Amazon Sponsored Products, Sponsored Brands and DSP from one team, which suits brands selling on both Google and Amazon. Its most useful proof is recent. For Compression Health, a compression garment store, it moved budget from Standard Shopping into Performance Max and Search, and reports conversion value up 30% in the first half of 2025 over the prior period.
Independent feedback is deep: 4.9 stars from 96 reviews on Clutch. The gap is commercial. Pricing, contract terms wait for a sales call, and Microsoft Ads isn't mentioned on the ecommerce page.
Common Thread Collective
- Spend fit: Built for DTC brands; no minimum published.
- Feed approach: Segments the catalog by contribution margin tiers and uses custom labels "for bid logic," per its Google Shopping page.
- Partner status: Shows a Premier Google Partner badge with no year and a Microsoft Advertising logo.
CTC's search work starts from profit. Its Google methodology puts Shopping and Performance Max at 60% or more of a typical account, keeps dedicated Search and Shopping campaigns next to PMax, and uses supplemental feeds for promotions and seasonal overrides. A September 2026 post explains how to tag high-margin and core SKUs with Custom Label 0 when margin varies two to five times across a catalog.
The named Google results are older. Born Primitive's 13.31 ROAS on Google Ads and Igloo's 30.4% rise in Google ROI are undated and appear to come from around 2020. Meta buying leads the agency's service list, and it doesn't run Amazon.
HawkSEM
- Spend fit: Management starts at $1,500 a month, with $3,000 for full Google Ads management and $10,000+ for larger brands.
- Feed approach: Product feed analysis and Merchant Center setup are listed deliverables.
- Partner status: Google Premier Partner 2026; Microsoft Advertising Partner.
HawkSEM is the easiest agency here to leave. Its Google Shopping page states "No Contracts (Ever)" and no setup fees. That suits a brand testing an agency for the first time.
Its clearest proof is dated. For HomElectrical, a lighting and electrical supply store, HawkSEM rebuilt the Shopping and Performance Max campaigns and reports revenue up 99% and ROAS up 19% between May 2022 and February 2023.
The team works fully remote across three countries and holds 4.9 stars from 39 reviews on Clutch. Performance Max gets little detail on its service pages, and its Microsoft partner tier isn't stated.
Inflow
- Spend fit: Manages Google Ads accounts from $3,000 to $2 million a month in ad spend.
- Feed approach: Google Merchant Center feed management and "continuous feed optimization."
- Partner status: Google Premier Partner (2024 badge); Microsoft Ad Partner 2025.
Inflow mixes Standard Shopping and Performance Max per account and adds Microsoft Advertising and Amazon, per its ecommerce PPC page. Its strongest case shows what feed work can do. KEH Camera's Shopping ads were underperforming until Inflow restructured the account around the Google product feed, and ad revenue rose 413% year over year with ROAS up 65%.
That case and most others on the site date from 2021 to 2022, and its Premier badge carries a 2024 date, so ask for recent accounts on a call. Inflow is fully remote with a Tampa mailing address and holds 4.9 stars from 12 reviews on Clutch. Fees aren't published.
JumpFly
- Spend fit: Its pricing form starts at accounts under $3,000 a month and runs past $150,000.
- Feed approach: A separately priced feed management service: $500 setup, then $250 a month for one feed up to 5,000 SKUs.
- Partner status: Google Partner badge; Microsoft "elite agency" badge.
JumpFly has the longest public review record on this list, 4.9 stars from 95 reviews on Clutch, and it works on month-to-month contracts. It manages search and Shopping on Google and Microsoft plus Amazon, Walmart and eBay ads. Founded in 2003, it's based in Hoffman Estates, Illinois.
Its recent proof is a Battery Mart case that combined Google and Microsoft Shopping and Search campaigns with Performance Max and Meta ads. Across that combined strategy, it reports conversions up 73.5% and new customers up 138% in Q1 2025 against Q1 2024.
JumpFly has no dedicated Shopping service page, and management fees aren't published, only feed pricing. Budget the feed service as a separate line.
Logical Position
- Spend fit: Pricing bands start at $900 a month in ad spend; custom quotes above $90,000.
- Feed approach: FeedLogic, its in-house tool, manages feeds for Google Shopping, Microsoft Advertising and Facebook for an added fee.
- Partner status: Google Premier Partner and Microsoft Elite Channel Partner, both 2026.
Logical Position publishes the most complete price list of any agency here. Its ecommerce PPC page charges $749 a month for $900 to $6,999 in spend, then 10% to 12% at higher bands on a six-month term, with 5% off for 12 months and 10% off for 18. Every plan covers Google Ads and Microsoft Ads.
A recent example is Sheffield Pottery, published October 2025, which reports 8x ROAS from a strategy combining Google Shopping and Performance Max campaigns.
The tradeoff is commitment. No month-to-month plan or notice period is shown, and the pricing favors small and mid-sized accounts. It's headquartered in Lake Oswego, Oregon, with a second office in Palatine, Illinois.
ROI Revolution
- Spend fit: Not published.
- Feed approach: Proprietary feed software, RevolutionSuite, paired with a product feed optimization team covering Google and Microsoft.
- Partner status: Google Premier Partner 2026; Microsoft Elite Partner 2026, per its about page.
ROI Revolution has the deepest feed technology in the group. It says it has put more than 100,000 development hours into its software and builds custom bidding for Microsoft accounts.
The feed claim has a clean test behind it. For Clean Simple Eats, the team restructured protein supplement titles to lead with the details shoppers search for and reports revenue up 47% over a 52-day Shopping test. It also runs Amazon, Walmart and Target retail media, and has been based in Raleigh, North Carolina, since its founding in 2002.
Pricing, minimums and contract terms aren't published. The two feed case studies date from 2023 or earlier.
Search Scientists
- Spend fit: Price tiers start at $5,000 a month in ad spend.
- Feed approach: Feed management is a $180-a-month add-on covering up to 20,000 SKUs.
- Partner status: Google Partner; Microsoft Ad Partner 2025.
Search Scientists prices everything on ad spend. Its ecommerce service page lists a base fee of $879 on a 12-month agreement, $975 on six months or $1,649 month-to-month. On top of that it charges 10% of spend under $10K, falling to 7% above $50K.
That makes it one of the few agencies where a store owner can price the engagement before a call. Its pricing page lists a single $975 base fee with no term options, so confirm which schedule applies.
The Austin agency's ecommerce proof is a Google Ads case for Casely, where budget grew 4x and conversions 5.1x, plus several Amazon PPC accounts. Its service page says little about Shopping or Performance Max structure, so ask how it would build those campaigns.
Tinuiti
- Spend fit: Its contact form's smallest bracket is under $1M a year in ad spend.
- Feed approach: Tests feed titles, descriptions and images on a set cadence through its shopping feed management service.
- Partner status: Google Premier Partner 2026; Microsoft Advertising Elite Partner 2026.
Tinuiti suits large catalogs selling across Google, Amazon and other marketplaces. It is an Amazon Ads Advanced Partner, gets early access to Google and Bing beta programs, and is certified on Search Ads 360, per its paid search page.
For skincare brand Murad UK, it tested Broad Match and AI Max in 2025 and reports shoppable Performance Max ROAS up 98% year over year. Tinuiti began as Elite SEM in 2004 and has offices in New York and Mexico City.
Its scale is also the catch. Search is one practice among Amazon, TV, social and SEO, and the spend brackets point to enterprise budgets. Smaller stores should ask whether its Foundation tier for growing brands would put a senior specialist on their account.
How Agencies Bid for Profit With Custom Labels and Margin Data
Agencies bid for profit by tagging each product with a margin tier in the feed, then splitting products into separate campaigns by that tag and setting a different ROAS target for each campaign. Google's custom label attribute exists for this.
Merchant Center gives you five labels (custom_label_0 to custom_label_4), customers never see them, and Google's own example uses one for "low margin" and "high margin" products.
Here’s a quick visual guide on Smart Bidding:
The math behind the targets is simple.
A product with a 40% contribution margin breaks even at 2.5x ROAS (1 divided by 0.40), while a 20% margin product needs 5x. One blended ROAS target overspends on thin-margin items and starves the profitable ones. That's why we judge search results on marketing efficiency ratio and contribution margin along with platform ROAS.
When you interview agencies, ask three things:
- Where margin data comes from. A supplemental feed or feed tool should pull cost of goods from your store or ERP.
- How often tiers refresh. Margins move with discounts, shipping costs and supplier prices, so monthly updates are a minimum.
- What happens to low-margin bestsellers. Some products earn little on the first order but bring customers who buy again. The agency should show how it weighs that against first-order margin.
Of the agencies above, Common Thread Collective documents margin-tier labels most clearly in public. Logical Position (FeedLogic), ROI Revolution (RevolutionSuite) and JumpFly offer feed tooling that can carry the labels, but ask each to show a live example.
How Much Does an Ecommerce PPC Agency Cost?
Ecommerce PPC management usually costs a flat monthly fee for small accounts and 7% to 12% of ad spend for larger ones, with feed management often billed separately. Four agencies on this list publish enough to compare:
- Flat fee at low spend: Logical Position charges $749 a month for $900 to $6,999 in spend. HawkSEM starts at $1,500 a month regardless of spend.
- Percentage of spend: Logical Position moves to 10% to 12% of spend from $7,000 a month. Search Scientists charges a base fee plus 7% to 10%.
- Feed add-ons: FeedLogic carries an extra fee at Logical Position. Search Scientists adds $180 a month. JumpFly charges $500 to set up a feed and $250 a month after.
- Term discounts: Logical Position takes 5% off for 12 months and 10% for 18. Search Scientists' base fee drops from $1,649 month-to-month to $879 on a 12-month agreement.
At $20,000 a month in spend, that works out to about $2,000 a month at Logical Position on a six-month term (10%). At Search Scientists it's about $2,679 on a 12-month agreement ($879 plus 9%) or $3,449 month-to-month.
Count the agency fee as part of your acquisition cost. A $2,500 monthly fee on a store acquiring 500 new customers a month adds $5 to each customer's cost, which changes your CAC payback period.
What Contract Terms and Account Ownership Should You Insist On?
Insist on owning the Google Ads account, the Merchant Center account and the feed logic, and on a notice period you can live with. Contract length matters less than what you keep when you leave.
- Account ownership. Create the Google Ads and Merchant Center accounts under your company's login and give the agency access. Google's access levels give only Admin users the right to grant access and change other users' access levels. Keep at least one Admin seat on your side; Google itself recommends a second administrator so access doesn't depend on one person. Logical Position lists admin account access in every plan.
- Feed ownership. If the agency runs your feed through its own tool, such as FeedLogic or RevolutionSuite, ask in writing for an export of the optimized titles, product types and custom labels when the contract ends. Without it, Shopping performance can drop the week you switch agencies.
- Term and notice. Terms on this list range from no contract at HawkSEM and month-to-month at JumpFly and Search Scientists, to 6, 12 or 18 months at Logical Position. None of the 10 publishes a notice period, so get one in the agreement. A 90-day notice on a 6-month term ties up half the contract.
- Data and reporting. Ask whether dashboards, scripts and audience lists stay with you. Agencies that build reporting in their own tools may not hand them over.
FAQs
What does an ecommerce PPC agency do that a general PPC agency doesn't?
An ecommerce PPC agency manages the product feed and Merchant Center as part of the job, along with keywords and ads. It structures Shopping and Performance Max by product, margin and stock, fixes feed disapprovals, and reports on revenue and new customers by product. A general PPC agency built around lead generation may run search well but treat the feed as your problem.
Who should own your product feed?
You should own the Merchant Center account and the source product data, and the agency should own the optimization work on top of it. Most agencies here edit the feed through a tool or supplemental feed, which keeps your store's data untouched. Confirm you can export those edits if the relationship ends.
How much control do you keep over Performance Max?
More than in 2024. Google made search terms reporting available for all Performance Max campaigns in 2025 and extended campaign-level negative keywords to Search and Shopping inventory. It also launched a channel performance report in beta. Agencies should use brand controls carefully; our guide to Performance Max brand exclusions covers how they affect branded search. To judge results, compare them against Performance Max benchmarks by ecommerce category.
Is Microsoft Ads worth adding to your Google Shopping program?
Usually yes, once Google Shopping is stable, because setup reuses work you've already done. Microsoft can import your full Google Merchant Center feed into Microsoft Merchant Center and copy your Shopping campaign structure. Microsoft's partner program has three levels: Partner, Select Partner and Elite Partner. Joining requires a minimum Microsoft Search Network spend, and Select and Elite partners can enroll only in an annual window. Logical Position, ROI Revolution and Tinuiti show Elite status for 2026.
How do you evaluate an agency's ecommerce case studies?
Check four things: the date, the spend level, whether branded search is separated out, and whether the figures match across the agency's own pages. During research for this guide, several agencies showed different numbers for the same client on different pages, and a few relied on results from 2019 or 2020. Ask for revenue from non-branded search and new customers, and check how the agency handles attribution with an attribution model audit.
How much ad spend do you need before hiring an agency?
Most agencies on this list work with stores spending at least $3,000 to $5,000 a month, and Inflow says most ecommerce sites spend at least that on PPC ads. Logical Position takes accounts from $900 a month, while AdVenture Media's clients start around $15,000 and Tinuiti's intake starts at brackets under $1M a year.
How long before an agency's changes show results?
Expect 60 to 90 days for a fair read. Search Scientists says it aims to improve campaign performance within 60 days, and AdVenture Media says most clients see improvement in that window. Feed fixes can move Shopping faster, as ROI Revolution's 52-day title test shows, but new account structures need time to gather conversion data.
Should you hire an agency or build an in-house search team?
Hire an agency while search is one channel among several and your spend doesn't justify a full-time specialist plus feed tooling. Agencies bring feed software, partner support and benchmarks from other accounts. Build in-house once search spend is large enough to fund a dedicated team. Even then, many brands keep an agency for feeds or Microsoft Ads.
If you want a second opinion on your Shopping and Performance Max setup, you can book a strategy call with 9AM.