How to Prioritize Markets for International Paid Media Expansion
Rank countries for international expansion with a seven-factor paid media scorecard, size each market test from target CPA, and know when to scale or exit.
Read article
Back to Insights
9AM / PEOPLE
9AM / PEOPLE Author profile
9AM
Latest thinking · 20 articles
Insights by
9AM
Best Performance Creative Agencies for Paid Social
Compare seven performance creative agencies for paid social by production model, platforms and published results, plus what to ask before you hire.
Read article
How to Read a Paid Media Saturation Curve
Learn to read a paid media saturation curve: find your spend zone, compare marginal and average ROAS, and move budget in steps you can defend.
Read article
Landing Page Test or Ad Test: What Should You Run First?
Landing page testing or ad testing first? Use this diagnostic, the sample-size math, and a 7-step process to pick the test that pays back in your account.
Read article
Funnel Leak Analysis: How to Find the Highest-Value Conversion Fix
Run a funnel leak analysis: map your steps, confirm each leak is real, value it by headroom, find the cause, and rank fixes by value per week of effort.
Read article
Best Food and Beverage Marketing Agencies for Omnichannel Growth
Compare food and beverage marketing agencies by the channels they coordinate: Amazon, Walmart and Instacart media, DTC, creators, and sell-through measurement.
Read article
2026 Paid Media Efficiency Benchmarks by Spend Tier
2026 paid media benchmarks by monthly ad spend tier: ROAS, CPA, CPM and budget share across Google, Meta and Amazon, with sources and break-even math.
Read article
Paid Media RACI: Who Owns Budget, Creative, Tracking, and Decisions?
Use this paid media RACI template to assign budget, creative, tracking, and decision owners between brand and agency, with thresholds and examples.
Read article
Cross-Channel Media Planning Template for Growth Teams
Free cross-channel media planning template with budget allocation rules, channel roles, a three-scenario forecast, and a worked example for growth teams.
Read article
Best App Marketing Agencies for Scalable User Acquisition
Compare app marketing agencies on what scaling takes: channels beyond Meta, creative volume, and measurement that holds up after SKAN.
Read article
Best Paid Search Agencies for Ecommerce, Sorted by Feed Work and Spend Level
Which ecommerce paid search agency fits your catalog? See who runs feeds in-house, who publishes fees, and what to ask about Merchant Center before you sign.
Read article
Blended CAC vs Paid CAC: Which Metric Should You Use to Scale?
Blended CAC vs paid CAC: definitions, formulas, and why scaling decisions should run on marginal CAC, with a worked example and a reporting setup.
Read article
Performance Max vs Standard Shopping: How to Split Budget and Control
Performance Max vs Standard Shopping in 2026: how Ad Rank decides overlap, a catalog-first budget split method, and the PMax controls worth using.
Read article
How Much LTV Data Do You Need Before Scaling Acquisition?
Learn the minimum LTV data for customer acquisition decisions: cohort maturity, sample size, platform minimums, and a spend ladder for scaling safely.
Read article
Landing Page Conversion Benchmarks by Traffic Source
Published landing page conversion benchmarks for organic search, paid search, paid social, TikTok, email, and AI referrals, with the sample behind each figure.
Read article
How to Calculate Contribution Margin for Paid Media Decisions
How to calculate contribution margin for paid media: the per-order formula, breakeven and target ROAS, profit bidding inputs, and the marginal check.
Read article
How to Forecast Paid Media Revenue Without Trusting Platform Projections
Build a paid media revenue forecast from actual sales, marginal returns, lag, and margin. Model scenarios finance can review before approving more spend.
Read article
Best Growth Marketing Agencies for Consumer Brands
A guide to 9 growth marketing agencies for consumer brands, with best-fit notes, questions to ask, and how to compare proposals and measure results.
Read article
Best Marketing Analytics Agencies for Attribution and Incrementality
A guide to 10 marketing analytics agencies for attribution and incrementality, with best-fit notes, questions to ask, and how to choose a partner.
Read article
Performance Max Benchmarks by Ecommerce Category + How to Set a PMax ROAS Target
Performance Max ROAS, CPA and CPC benchmarks for ecommerce in 2026, with category context and a five-step method for setting your own PMax ROAS target.
Read article