Part of Fieldtrip

Analytics & measurement

Understand what drives performance.

Connect acquisition cost, customer value and attribution with reporting your team can use to make decisions.

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Make performance easier to understand

Connect your data sources, agree on definitions and give your team a useful view of performance.

What’s included

Custom Dashboards

Bring channel data and business outcomes into the same view.

  • Real-time data sync
  • Custom KPI tracking
  • Cross-platform integration
  • Automated reporting

Integrations & Tech Stack

We work with your existing tools and platforms

Working together

Questions about working together.

Can 9AM's analytics setup work alongside a brand's existing BI or data tools?

Yes. We review your existing analytics stack and integrate with the tools your team already uses. Your team can keep familiar workflows while gaining cleaner data, stronger reporting, and better visibility across platforms.

How do you identify gaps or errors in an existing analytics setup?

We audit the entire measurement process, including tracking implementation, event configuration, attribution, data consistency, and reporting. This helps uncover missing events, duplicate tracking, inaccurate attribution, and reporting discrepancies that affect decision-making.

How do you decide which attribution model is right for a business?

We look at the length of the sales cycle, number of customer touchpoints, channel mix, and available data. A shorter journey may need a simpler model, while longer, multi-channel journeys usually require multi-touch attribution or incrementality testing.

Can you help connect marketing activity to actual revenue and profitability?

Yes. We connect ad spend and campaign data with CRM, sales, and revenue records. Teams can then see which channels bring in qualified customers, how quickly acquisition costs are recovered, and which campaigns generate the most profitable revenue.

Let’s talk about
your growth.

Book a strategy call