Google Ads
Google Ads & SEM
Capture high-intent customers across Google's ecosystem with precision targeting and advanced optimization.
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Google Ads Campaign Types
Comprehensive advertising solutions across Google's entire ecosystem
Capture high-intent customers actively searching for your products or services
- Keyword targeting
- Ad extensions
- Bid optimization
Showcase products with images, prices, and merchant information
- Product feeds
- Smart Shopping
- Local inventory ads
Reach audiences across millions of websites, apps, and Google properties
- Responsive ads
- Audience targeting
- Remarketing campaigns
Video advertising across the world's largest video platform
- TrueView ads
- Bumper ads
- Discovery campaigns
Google's AI-driven campaign type for maximum performance across all channels
- Asset optimization
- Audience signals
- Cross-channel reach
Native ads across YouTube, Gmail, and Google Discover feeds
- Native placements
- Visual storytelling
- Audience targeting
Client stories
The work behind the numbers.
Working together
A few good questions.
How do you decide which Google Ads campaign types a business should use?
We look at your buying journey, conversion goals, product structure, creative assets, and tracking quality. Search fits clear, high-intent demand, Shopping suits product-led sales, Display and YouTube support awareness and remarketing, while Performance Max works best when strong conversion data can guide automation across Google’s channels.
When should a business prioritize Search campaigns over Performance Max?
Search should lead when customers use clear, high-intent queries and the business needs tighter control over keywords, messaging, and spend. Performance Max becomes more useful once conversion data, creative assets, audience signals, and campaign history are strong enough to guide automation.
How does your team prevent Google Ads from wasting budget on irrelevant searches?
Our team reviews search terms regularly, adds negative keywords, tightens match types, and separates campaigns by intent. We also adjust locations, schedules, devices, and audience settings when the data shows spend reaching users unlikely to convert.
How does 9AM adapt Google Ads strategy when competition drives CPCs higher?
We shift budget toward stronger queries, audiences, products, locations, and time periods instead of paying more across the board. Also, we improve ad relevance, landing pages, bidding rules, and conversion quality to protect returns as auction costs rise.