Creative production
Produced 70+ unique assets monthly across 6 different creative formats to maintain fresh ad performance
Consumer genetics
Genomelink reduced acquisition cost by 77%
Over a partnership of more than three years, creative production and campaign testing helped reduce Genomelink’s customer acquisition cost by 77%.
77%CAC Reduction Over 3+ Years
Achieved 77% customer acquisition cost reduction over 3+ year partnership
70Unique Assets/Month
Consistent production of 70 unique creative assets monthly across formats
6Different Creative Types
Optimized performance across 6 different creative formats and styles
01 / Context
The challenge.
Stand out in a crowded DNA market and show people the value still waiting in their existing test results.
DNA insightsProduct educationAcquisition
Read the full context
Genomelink needed to scale user acquisition for their DNA analysis platform in the competitive genetic testing market while educating consumers about getting additional insights from their existing genetic test results.
02 / The work
The approach.
Campaign management
Managed campaigns across platforms with shared tracking and reporting.
Conversion testing
Tested creative against conversion performance and customer acquisition cost.
