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Insights

Media buying insights

Plan channels around the customers you need to reach and the economics of acquiring them. Explore paid media strategy, campaign decisions and ways to evaluate the next investment.

All insightsMedia buyingCreativeMeasurementGrowth strategyRetail media
Offline Conversion Tracking: A Step-by-Step Setup Guide

Insights

Offline Conversion Tracking: How to Feed Qualified Leads and Closed Sales Back Into Paid Search

October 19, 2026

Google Ads Auction Insights: Diagnose Before Raising Bids

Insights

Google Ads Auction Insights: How to Diagnose Competitive Pressure Before Raising Bids

October 19, 2026

Google Search Partners: Keep or Exclude? A Lead-Quality Test

Insights

Google Search Partners: A Lead-Quality Framework for Keeping or Excluding the Network

October 19, 2026

How to Prioritize Markets for International Paid Media

Insights

How to Prioritize Markets for International Paid Media Expansion

October 16, 2026

Best Performance Creative Agencies for Paid Social

Insights

Best Performance Creative Agencies for Paid Social

October 16, 2026

How to Read a Paid Media Saturation Curve

Insights

How to Read a Paid Media Saturation Curve

October 16, 2026

Paid Media Benchmarks 2026: ROAS, CPA and CPM by Spend Tier

Insights

2026 Paid Media Efficiency Benchmarks by Spend Tier

October 15, 2026

Paid Media RACI: Who Owns Budget, Creative & Tracking

Insights

Paid Media RACI: Who Owns Budget, Creative, Tracking, and Decisions?

October 15, 2026

Best Paid Search Agencies for Ecommerce: 10 Compared

Insights

Best Paid Search Agencies for Ecommerce, Sorted by Feed Work and Spend Level

October 8, 2026

Performance Max vs Standard Shopping: Budget Split Guide

Insights

Performance Max vs Standard Shopping: How to Split Budget and Control

October 7, 2026

Landing Page Conversion Benchmarks by Traffic Source (2026)

Insights

Landing Page Conversion Benchmarks by Traffic Source

October 7, 2026

Contribution Margin Marketing: How to Calculate It for Ads

Insights

How to Calculate Contribution Margin for Paid Media Decisions

October 7, 2026

Paid Media Revenue Forecasting: A Finance-Ready Model

Insights

How to Forecast Paid Media Revenue Without Trusting Platform Projections

October 6, 2026

47 Performance Max Benchmarks by Ecommerce Category (2026)

Insights

Performance Max Benchmarks by Ecommerce Category + How to Set a PMax ROAS Target

October 6, 2026

Healthcare PPC Compliance: What to Ask Your Agency

Insights

Paid Search Compliance for Healthcare and Regulated Industries: What to Ask Your Agency

October 2, 2026

Insights

9 Top ChatGPT Ads Agencies For Successful OpenAI Campaigns

August 13, 2026

Server-Side Tracking: What Paid Media Teams Need to Know

Insights

Server-Side Tracking: What Paid Media Teams Need to Know in 2026

July 16, 2026

Best Amazon Advertising Agencies in the US

Insights

10 Best Amazon Advertising Agencies in the US

July 10, 2026

Best Google Ads Agencies in NYC Ranked by Fit, Proof, and Cost

Insights

A Practical Guide to the Best Google Ads Agencies in NYC for Paid Search Growth

July 3, 2026

Performance Max Brand Exclusions Guide for Google Ads

Insights

Performance Max Brand Exclusions Guide for Google Ads

May 26, 2026

Top Media Buying Agencies in NYC

Insights

12 Media Buying Agencies in NYC That Are Worth Your Time

May 8, 2026

Best Agencies for Scaling Paid Social in New York

Insights

10 Best Agencies for Scaling Paid Social in New York (2026)

May 5, 2026

9 Best Amazon Advertising Agencies in New York (2026)

Insights

9 Best Amazon Advertising Agencies in New York (2026)

April 23, 2026

TikTok Ads vs Meta Ads: How to Brief Differently for Each Platform

Insights

TikTok Ads vs Meta Ads: How to Brief Differently for Each Platform

April 16, 2026

Budget Pacing That Protects Efficiency at Month End

Insights

Budget Pacing That Protects Efficiency at Month End

March 19, 2026

From CPR to MER: Choosing the Right North Star Metric

Insights

From CPR to MER: Choosing the Right North Star Metric

February 27, 2026

How to Scale Paid Media Without Spiking CAC Using Guardrail Metrics in 2026

Insights

How to Scale Paid Media Without Spiking CAC Using Guardrail Metrics in 2026

February 6, 2026

The Future of Advertising: From Attention to Action

Insights

The Future of Advertising: From Attention to Action

February 1, 2026

The Cookie-Less Future: How to Win in a Privacy-First World

Insights

The Cookie-Less Future: How to Win in a Privacy-First World

January 30, 2026

29 articles