Creator testing
Tested creator content across platforms to identify effective formats and partnerships.

Fashion jewelry
Creator testing and content production supported EVRY Jewels’ growth as the brand increased its media investment.

Scaled from $6M to $100M+ yearly revenue run rate
Maintained 7×+ return on ad spend as media investment increased.
Managed $1M+ in monthly paid media spend across platforms.
01 / Context
Scale a jewelry brand from $6M toward $100M+ in revenue while protecting profitability.
EVRY Jewels set out to grow its affordable jewelry business from $6M to $100M+ in revenue while maintaining profitability.
02 / The work
Tested creator content across platforms to identify effective formats and partnerships.
Evaluated creator partnerships against campaign performance.
Organized production to supply hundreds of creative assets each month across platforms.