Part of Fieldtrip

EVRY Jewels sustained 7×+ return on ad spend

Creator testing and content production supported EVRY Jewels’ growth as the brand increased its media investment.

EVRY Jewels gold and silver rings worn on a hand holding a book
7×+ROAS Sustained
$100M+Yearly Revenue

Scaled from $6M to $100M+ yearly revenue run rate

7×+ROAS Sustained

Maintained 7×+ return on ad spend as media investment increased.

$1M+Monthly Media Budget

Managed $1M+ in monthly paid media spend across platforms.

01 / Context

The challenge.

Scale a jewelry brand from $6M toward $100M+ in revenue while protecting profitability.

JewelryCreative volumeProfitable growth
Read the full context

EVRY Jewels set out to grow its affordable jewelry business from $6M to $100M+ in revenue while maintaining profitability.

02 / The work

The approach.

Creator testing

Tested creator content across platforms to identify effective formats and partnerships.

Creator partnerships

Evaluated creator partnerships against campaign performance.

Content production

Organized production to supply hundreds of creative assets each month across platforms.

More work.

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