Healthcare media buying
Media Buying for Health & Wellness
High-performing, compliant campaigns for health and wellness brands, built to meet platform policies without watering down your message.
Book a strategy call
Our Services as a Health and Wellness Media Buying Agency
We manage Meta and TikTok campaigns around health and wellness ad review requirements while keeping your offers clear.
We capture supplement and wellness demand across Google Search and Shopping while accounting for restricted-category rules.
Our team develops and reviews ad copy, visuals, and claims against platform policies before launch.
We monitor account structure, policy signals, and review issues to reduce flagging, restrictions, and suspension risk.
We turn ingredient, clinical, and product information into clear consumer messaging without overstating claims.
We track ROAS, CAC, conversion performance, and channel contribution in one reporting framework.
The process
Our Media Buying Process for Health & Wellness
01Find the Policy Risks
First, we review account structure, rejected ads, creative history, and claim-sensitive messaging to identify what could block approval or disrupt spend.
02Build for Approval and Performance
Then, we structure campaigns and creative around platform requirements while keeping the product, ingredient, and offer messaging clear.
03Scale Without Losing Account Health
Once campaigns are live, we increase spend around the audiences, messages, and channels that proved their worth.
Why Health & Wellness Brands Choose 9AM
Claim-Sensitive Expertise
We understand how FTC and FDA requirements can shape advertising for supplements, wellness products, personal care, and other health-focused categories.
Platform-Specific Planning
Our team accounts for the different advertising and targeting restrictions across Meta, Google, and TikTok when planning your media mix.
Evidence-Aware Creative Thinking
We factor in the proof, ingredients, and product context behind the offer when shaping creative concepts for health and wellness audiences.
Consideration-Led Media
Our team understands which products need more education before conversion, tying awareness and consideration to acquisition.
Client stories
The work behind the numbers.
Working together
A few good questions.
Can you support brands launching a new health or wellness product?
Yes. We support health and wellness brands through new product launches. Our team plans the paid media mix, tests audience and message response, and uses early campaign data to decide where spend should scale after launch.
Can you manage paid media for telehealth, mental wellness, and fitness apps?
Yes. We manage paid media for telehealth, mental wellness, and fitness apps, with campaign strategies tailored to each category’s audience, conversion model, and advertising restrictions.
How do you approach retargeting for health and wellness brands when audience targeting is restricted?
We lean on first-party data (email lists, purchase history, app activity) and on-site behavior instead of condition- or interest-based targeting. We also stage retargeting messages differently depending on funnel position: top-of-funnel visitors get educational or trust-building creative, while high-intent visitors see offer-focused messaging.
What happens if our ads keep getting rejected?
We start by reviewing the rejected ad, the specific claim or creative element that triggered it, and your account’s approval history. From there, we typically adjust one of three things: the claim itself (softening language while keeping the core benefit), the supporting proof (adding disclaimers or context), or the account structure (isolating sensitive campaigns so one rejection doesn’t affect account health). The goal is getting approved without stripping the offer of what makes it compelling.