Build creative variety
Develop creator videos, static ads, and new variations to support a large acquisition program.
Pet nutrition
More purchases. Lower acquisition costs.
The Farmer’s Dog needed creative that could keep contributing to a large acquisition program. We developed and tested creator videos, static ads, and new variations, using performance data to identify which ideas deserved further investment.
15%Lower CPA
Cost per acquisition from our ads.
30%More purchases
Purchases driven by our ads.
Services
- Performance creative
- Creative testing
01 / Context
The challenge.
The Farmer’s Dog needed creative that could keep contributing to a large acquisition program.
02 / The work
The approach.
Test against acquisition results
Use performance data to identify the ideas that contribute purchases at a lower cost.
Turn results into the next brief
Carry learnings from winning creative into new briefs and subsequent testing.
