How we work
Your marketing, working as one.
Your paid media, creative and influencer marketing should make each other better. We connect the work and the data to help your business grow profitably.
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Social moves fast. Every feed is personal.
People discover brands through creators, content and ads shaped around their interests. What earns their attention changes quickly. Your marketing needs to learn just as quickly.
When paid media, creative and influencer teams work separately, useful insights get stuck. Shared data turns what one team learns into a better decision for the next.
What works in one place should improve the next.
A paid result becomes a better brief. A creator insight becomes a new test. Shared data keeps those decisions connected.
Audience, placement and conversion results inform the next creative brief.
- A sharper brief
Testing messages, hooks and formats gives media teams clearer choices about what to run next.
- A more informed media plan
Creator content and audience response reveal language, ideas and questions worth testing under paid spend.
- A relevant next test
The process
One plan. Clear decisions.
We start with your business, then connect the people, information and decisions that can move it forward.
01Agree on what growth needs to deliver.
Start with acquisition costs, customer value and margins. Agree on the outcomes that matter to your business and how we will measure them.
02Find where the learning stops.
Review your campaigns, creative, creator activity and measurement. Identify what each team knows, what is missing and which insights are not reaching the next decision.
03Build the plan together.
Give channels a clear role. Connect media plans to creative briefs and creator activity, with shared priorities and clear ownership of the work.
04Test, share and reinvest.
Review results together and decide what to change next. Feed the findings back into the work, then direct investment towards what supports profitable growth.
Client stories
The work behind the numbers.
9AM. Part of Fieldtrip.
9AM brings media, measurement and analytics to Fieldtrip, alongside specialists in creator marketing, creative and search. Shared strategy connects those disciplines around the work.
Meet Fieldtrip