Connect influencer and creative
Bring influencer partnerships and performance creative together to support customer acquisition.
Beauty & nail care
Doubling investment while lowering customer acquisition cost.
Dashing Diva wanted to grow its acquisition program while keeping customer acquisition costs under control. We brought influencer partnerships, performance creative, and media management together, connecting what we produced with how it performed.
24%Lower CAC
Reduced customer acquisition cost as investment grew.
2×Ad spend
Doubled investment in the acquisition program.
Services
- Influencer marketing
- Performance creative
- Media management
01 / Context
The challenge.
Dashing Diva wanted to grow its acquisition program while keeping customer acquisition costs under control.
02 / The work
The approach.
Test what earns investment
Use creative testing to decide which assets keep running and what to develop next.
Manage media around performance
Connect creative decisions with media management to grow investment while keeping acquisition cost under control.
