Retail Distribution
Balancing DTC growth with retail partnerships and avoiding channel conflict
Consumer packaged goods
Build demand for the next purchase.
Connect brand awareness, retail availability and repeat purchase in your consumer packaged goods media plan.
Book a strategy call
Maximize CPG profit margins
Brand building and performance marketing across multiple channels.
Product Differentiation
Standing out in crowded categories with meaningful brand positioning
Consumer Education
Educating customers on new product categories and usage benefits
Seasonal Fluctuations
Managing inventory and marketing spend through seasonal demand cycles
Drive trial + repeat purchases
We understand that CPG success requires building both brand equity and driving immediate sales across multiple touchpoints.
CPG Category Expertise
Specialized strategies for different consumer product categories
What’s included
Food & Beverage
Drive trial and build loyalty for food and beverage brands across all channels
- Sampling campaigns
- Recipe content
- Health positioning
- Retail partnership
Scale CPG revenue profitably
Let's create an omnichannel strategy that builds your brand and drives sales.
Client stories
The work behind the numbers.
Working together
Questions about working together.
How can a CPG marketing agency help increase repeat purchases?
Repeat purchases come from giving customers a reason to return after the first sale. We help CPG brands improve retention through subscription programs, loyalty campaigns, post-purchase communication, personalized offers, and creative that keeps products top of mind. We also analyze customer behavior to determine when and how to re-engage buyers without relying on constant discounts.
Can 9AM support both DTC and retail marketing strategies at the same time?
Yes. We build strategies that support both direct-to-consumer growth and retail success without creating channel conflict. Our team aligns messaging, promotions, media buying, and measurement so your digital campaigns strengthen retail performance while continuing to grow online sales.
How do you market a new CPG product that consumers aren't familiar with?
When a product requires consumer education, we show people what it is, how it works, and why it deserves a place in their routine. For this, we use creator demonstrations, sampling campaigns, comparison content, and clear messaging that addresses common questions.
How does 9AM approach seasonal demand fluctuations in CPG marketing spend and inventory planning?
Seasonal demand requires careful coordination between marketing and inventory. We adjust budgets, campaign timing, and creative around expected buying patterns while considering inventory availability and retail promotions. This avoids overspending during low stock periods and positions your brand to capture demand when purchasing activity increases.