CPG media buying
Media Buying Agency for CPG Brands
We manage retail media, paid social, and search around sell-through, retail velocity, and distribution goals across your CPG channels.
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CPG Media Buying Services We Offer
Campaign setup, optimization, and budget allocation across Amazon Ads, Walmart Connect, and Instacart Ads.
Meta and TikTok campaigns built around product launches, CPG purchase cycles, promotions, and repeat-purchase behavior.
Google Search and Shopping campaigns built around product discovery, retail-locator intent, and direct eCommerce demand.
Unified dashboards connecting retail media platforms with DTC performance for a clearer view of spend and results.
Packaging-forward, shelf-relevant creative for retail media and paid social placements.
Media pacing coordinated with distribution rollouts and trade promotional calendars so your spend supports product availability.
The process
How Our CPG Media Buying Process Works
01Diagnose the Media Mix
First, we review retail media, paid social, and search performance against sell-through and distribution data to identify where your ad spend is driving retail demand.
02Build the Growth Plan
Then, we turn those findings into a 90-day media roadmap built around retail velocity goals, distribution priorities, promotional calendars, and channel mix.
03Scale What Moves the Product
Once campaigns are live, we track sell-through, retailer reorder cycles, and media efficiency, then shift spend toward the channels and campaigns driving the biggest retail growth.
Why CPG Brands Choose 9AM
Retail Outcomes Over Platform Metrics
We look beyond platform ROAS to understand how media contributes to sell-through, retailer demand, and distribution growth.
One Team Across the Media Mix
Our retail media, paid social, search, creative, and measurement specialists work from the same strategy and performance priorities.
Media Aligned with Product Availability
We account for where products are distributed, so your budget is focused on markets and retailers where customers can buy.
Built for Multi-Retailer Growth
Our approach supports brands expanding into new retailers and markets as their distribution footprint grows.
Client stories
The work behind the numbers.
Working together
A few good questions.
How do you handle media when products are sold through multiple retailers?
We build the media plan around each retailer’s sales data, inventory position, promotional calendar, and available ad inventory. Budgets can then move between retailers as product availability, demand, and performance change.
Can you support regional campaigns where distribution varies by market?
Yes. We can align targeting and budget with product availability across states, cities, and retailer footprints. As distribution changes, we can adjust media spend to prioritize markets where inventory and retail coverage support demand.
Can you manage retail media without taking over our entire paid media program?
Yes. Our team can own retail media while your internal team or another partner continues managing paid social, search, or other channels. We define responsibilities and reporting upfront so both sides can share the same priorities.
How do you account for different purchase cycles across CPG categories?
We adjust campaign pacing, retargeting windows, creative rotation, and measurement windows based on category purchase frequency. A beverage that people purchase daily requires a different media cadence from personal care or household products with longer purchase cycles.