Walmart Connect
Walmart Connect
Reach America's largest retailer audience with Walmart Connect advertising. Leverage first-party data and omnichannel reach to drive sales at scale.
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Walmart Connect Solutions
Comprehensive advertising solutions across Walmart's digital ecosystem
What’s included
Sponsored Products
Increase product visibility on Walmart.com search results
- Keyword targeting
- Product visibility
- Search result prominence
- Mobile optimization
How it works
A closer look.
First-Party Data Targeting
Access Walmart's rich customer data for precise audience targeting
- First-party Walmart data
- Purchase behavior targeting
- Demographic segmentation
- Geographic targeting
- Seasonal shopping patterns
- Category affinity
- Brand loyalty insights
- Cross-category targeting
Omnichannel Excellence
Walmart Connect Opportunity
Bridge online and offline shopping with Walmart's omnichannel capabilities. Drive store visits, online purchases, and pickup orders through integrated campaigns.
What’s included
- 4,700+ stores across the United States
- 220M+ weekly store visits
- 37% of US grocery market share
- Growing e-commerce platform with 74% YoY growth
- Lower competition compared to Amazon advertising
Client stories
The work behind the numbers.
Working together
A few good questions.
How does 9AM use Walmart's shopper data without making campaigns too narrow?
We start with broader category interests and purchase behavior, then refine audiences as reliable performance data develops. We avoid combining too many filters because overly narrow targeting can restrict delivery and reduce opportunities to reach new customers.
How do you keep Walmart campaigns profitable when competing on price?
We focus spend on products with competitive pricing, reliable inventory, strong conversion rates, and enough margin to absorb advertising costs. We also reduce bids on weak search terms and shift budget toward placements that produce profitable sales.
How do you decide when a Walmart campaign needs better targeting versus a stronger product listing?
We compare the relevance of incoming traffic with the listing’s conversion performance. Irrelevant clicks usually point to targeting or keyword issues, while qualified traffic with weak sales suggests problems with pricing, imagery, reviews, product information, or shipping terms.
What would you review first if our Walmart ads are driving clicks but not enough sales?
We first review the search terms and product listings to see where the breakdown occurs. Then we check price competitiveness, reviews, inventory, delivery options, and conversion data to determine whether the campaign attracts the wrong shoppers or the listing fails to persuade them.