Part of Fieldtrip

Retail

Connect online demand with store sales.

Coordinate campaigns around how customers discover, compare and buy, online and in store.

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A shopper choosing products in a grocery store

Solve omnichannel retail challenges

Connecting digital marketing with store performance.

Omnichannel Integration

Coordinate online campaigns with store availability and customer buying habits.

Local vs National

Balancing local market needs with national brand consistency

Inventory Management

Aligning marketing campaigns with inventory levels and seasons

Store visits

Converting digital engagement into physical store visits

Profitable omnichannel growth

Connecting online and in-store experiences.

Retail Category Expertise

Tailored strategies for different retail verticals and customer journeys

What’s included

Fashion & Apparel

Drive both online sales and store visits for fashion retailers with style-focused campaigns

  • Seasonal collections
  • Style influencers
  • Try-on experiences
  • Local fashion events

Working together

Questions about working together.

How does 9AM connect online campaigns with in-store sales and foot traffic?

We connect digital media with store-level actions through geo-targeted campaigns, local inventory ads, in-store event promotion, click-and-collect messaging, and location-specific offers. Campaigns are structured around individual stores, available products, and local customer intent so digital engagement can lead naturally to a visit or purchase.

What's the difference between local and national retail marketing strategies, and how do you balance both?

National campaigns build consistent brand demand, while local campaigns respond to store-level factors such as inventory, regional preferences, events, and nearby competition. We keep the core positioning consistent, then adapt offers, creative, targeting, and budgets according to the needs of each market.

How does click-and-collect promotion fit into an omnichannel retail strategy?

Click-and-collect gives shoppers the convenience of online purchasing with the speed of local pickup. We promote it through location-based ads, local inventory messaging, pickup-focused offers, and reminders for shoppers who viewed or abandoned relevant products. It can also drive additional store visits and create opportunities for extra purchases during pickup.

How is success measured for retail campaigns that drive both online and in-store sales?

We evaluate online revenue alongside store visits, local conversion activity, click-and-collect orders, store locator engagement, and location-level sales trends. Where the available data supports it, we also compare campaign exposure with geographic performance to identify which markets, products, and channels are contributing to incremental revenue.

Let’s talk about
your growth.

Book a strategy call