Address booking questions
Build concepts around affordability, insurance coverage, and how to get started with therapy.
Mental healthcare
Finding new creative winners for patient acquisition.
Grow Therapy needed fresh creative to support patient acquisition. We built and tested concepts around the questions that influence a first therapy booking: affordability, insurance coverage, and how to get started.
The result
New winning creative formats
The strongest concepts earned further investment and informed subsequent creative, giving the growth team more proven formats to work with. Performance feedback shaped each new round of briefs, connecting creative development to acquisition priorities.
Services
- Creative strategy
- Performance creative
- Creative testing
01 / Context
The challenge.
Grow Therapy needed fresh creative to support patient acquisition.
02 / The work
The approach.
Find formats worth repeating
Test creative concepts to give the growth team more proven formats for patient acquisition.
Let performance shape the brief
Use performance feedback to inform subsequent creative and connect each new brief to acquisition priorities.
