Snapchat Ad Solutions
Full-screen, immersive ad experiences designed for mobile-first engagement
Snap Ads
Full-screen vertical video ads that appear between Stories
- • Swipe-up actions
- • App installs
- • Website visits
Collection Ads
Showcase multiple products in a tappable, browsable format
- • Product catalog
- • Dynamic retargeting
- • Shopping integration
Story Ads
Ads that appear between friends' Stories in the Discover section
- • Brand awareness
- • Video views
- • Engagement campaigns
Augmented Reality Advertising
Lens Studio
Custom AR lenses for brand engagement and viral marketing
3D World Lenses
Interactive AR experiences that transform the user's environment
Face Lenses
AR filters that overlay effects on users' faces
Branded Lenses
Custom AR experiences with brand integration
Trusted partnerships
Certified Partners
Snapchat Targeting Capabilities
Demographic targeting (age, gender, location)
Interest-based audience segmentation
Behavioral targeting and purchase intent
Custom audiences from customer data
Lookalike audience modeling
Snap Lifestyle Categories targeting
Snapchat Performance Results
72%
Gen Z Daily Active Users
6x
Higher Engagement with AR Ads
58%
Purchase Intent Lift
Snapchat Audience
Reach the most engaged young audience with high purchasing power
Demographics
- • 75% of users are under 34 years old
- • Equal gender split with slight female skew
- • High disposable income audience
- • Early adopters and trendsetters
Engagement Patterns
- • 30+ minutes daily usage
- • High interaction with AR features
- • Story content consumption leaders
- • Mobile-first content preferences