Meta Ads
Meta advertising
Bring creative testing and media buying together on Facebook and Instagram, with acquisition cost and revenue guiding the work.
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Meta Platform Expertise
Develop campaigns across Facebook and Instagram with shared creative and measurement.
What’s included
Facebook Advertising
Test audiences and creative on Facebook, then adjust campaigns around performance.
- Custom audiences
- Lookalike targeting
- Video-first creative
Client stories
The work behind the numbers.
Working together
Questions about working together.
How does 9AM build custom and lookalike audiences on Meta?
We build custom audiences from customer lists, website activity, app events, and purchase data. We then use high-value customer segments as source audiences to help Meta find new users who share similar attributes and behavioral signals.
How do you use Meta Shops and shopping ads for e-commerce brands?
We connect the product catalog to Meta so pricing, availability, and product details stay current across Facebook and Instagram. Campaigns can then promote specific categories, best sellers, seasonal collections, or products a shopper previously viewed.
How do you structure Meta campaigns for different stages of the funnel?
Our team uses broader audiences and attention-led creative at the awareness stage, product education and social proof during the consideration stage, and stronger offers or retargeting at the conversion stage. Each stage also has its own budget, objective, and success metric.
How do you account for iOS privacy changes when targeting and measuring Meta campaigns?
We rely more heavily on first-party audiences, Meta’s Conversions API, and properly configured event tracking. We also compare platform data with analytics, CRM, and sales records because iOS privacy changes can limit audience signals and reported conversions.