Product education
Created educational content explaining slow juicing and the value of Hurom’s products.
Kitchen appliances
Hurom grew revenue 4×
Product education, wellness creators and coordinated paid media helped Hurom explain its premium juicers and support customer acquisition.
4×Revenue Growth
Achieved 4x revenue growth through optimized targeting and creative
70%CPA Reduction
Cost per acquisition reduced by 70% while maintaining quality leads
150M+Brand Impressions
Generated over 150 million brand impressions across all channels
01 / Context
The challenge.
Make a $699+ premium juicer worth the difference. Help customers understand the benefits before they compare the price.
Premium positioningProduct educationFull-funnel media
Read the full context
Hurom needed to scale their premium slow juicer brand in the competitive kitchen appliance market while justifying a high ticket $699+ price point against lower-cost alternatives. The challenge was educating consumers about slow juicing benefits while driving conversions.
02 / The work
The approach.
Paid media planning
Planned paid media across product discovery, consideration and purchase.
Wellness creator partnerships
Worked with health and wellness creators to demonstrate the product and explain its premium price.
