Ecommerce media buying
Media Buying Agency for eCommerce Brands
Scale eCommerce ad spend across Meta, Google, and TikTok with CAC, LTV, and margin guiding every budget decision.
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Services We Offer as an eCommerce Media Buying Agency
Run Meta and TikTok campaigns around CAC targets across prospecting and retargeting.
Capture branded and non-branded demand through Google Search and Shopping campaigns tied to purchase intent.
Test new hooks, offers, formats, and concepts against paid media performance to guide the next iteration.
Improve landing pages and purchase paths to turn more paid traffic into customers.
Connect acquisition decisions with repeat purchase, subscription, email, and SMS performance.
Track CAC, LTV, and ROAS across channels to see where acquisition spend produces profitable customers.
The process
How We Scale eCommerce Media Without Losing Margin
01Find the Efficiency Gaps
First, we review channel and funnel performance to identify where acquisition efficiency breaks down as you allocate spend through the customer journey.
02Rebuild Around Unit Economics
Once the gaps are clear, we set channel roles, budget priorities, and acquisition targets around the economics of each customer.
03Scale What Holds
When your performance stabilizes, we increase spend where CAC and ROAS remain healthy. Then, we keep testing creative, targeting, and funnel allocations as ad volume grows.
Why eCommerce brands choose 9AM
Multi-SKU Budget Decisions
We look beyond account-level averages to understand how different products and offers affect acquisition performance as budgets move.
Full-Funnel Coverage
Our team connects paid social discovery with branded search, checkout, and email or SMS retention across the entire eCommerce purchase journey.
Inventory-Aware Media Planning
We account for product availability, restocks, launches, and merchandising priorities when deciding where paid budget goes.
Demand Creation and Capture
Our team looks at how Meta and TikTok generate product interest that Google Search and Shopping may capture later in the buying journey.
Client stories
The work behind the numbers.
Working together
A few good questions.
What changes do you make to the media plan during promotions, seasonal peaks, and major sales periods?
We adjust budgets, bidding, audience mix, and creative timing around expected demand and promotional windows. We also factor discounting and product margins into acquisition targets so volume doesn’t come at the expense of profitability.
How does 9AM approach media buying for subscription products with longer payback periods?
We factor expected customer value and payback period into acquisition targets. This gives subscription brands room to acquire customers at a sustainable cost even when the first order doesn’t recover the full acquisition spend.
Can you separate prospecting performance from returning-customer revenue?
Yes. We separate new and returning customer performance where platform and first-party data allow it. This gives a clearer view of how much paid media is actually driving new customer acquisition.
What signals tell you an eCommerce channel has reached diminishing returns?
We look for rising CAC, declining incremental ROAS, and weaker conversion efficiency as spend increases. When additional budget produces progressively less return, we reassess channel allocation before increasing spend further.