Healthcare PPC
Healthcare PPC. Make the search count.
Reach people looking for a relevant service. Connect search intent, ad copy and landing pages with the quality of the inquiries they produce.
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The right click is the starting point.
Searches for care can carry very different needs. A campaign should reflect the service you actually offer, the markets you serve and the action someone can take. We look beyond clicks and form fills to understand whether paid search is bringing useful demand.
What we bring to paid search.
Plan the account around the offer and the journey after the click.
What’s included
Search intent and structure
Group campaigns around relevant services and search intent. Review search terms and exclusions to understand where budget is going.
- Keyword and search-term review
- Campaign and ad-group structure
- Market and service availability
The process
Our paid-search process.
A clear offer, a useful signal and a review cadence your team can maintain.
01Audit the account and journey
Review search queries, campaigns, ads, conversion definitions and the experience after the click. Identify waste, missed intent and gaps in reporting.
02Build and review the plan
Set the campaign structure, copy, budget and evaluation criteria. Confirm applicable platform requirements and the approvals your team needs.
03Refine around qualified demand
Review search terms and conversion quality. Feed findings into ads, landing-page recommendations and budget decisions.
Experience that informs the work.
Our Grow Therapy work focused on patient-acquisition creative. Our Genomelink work included campaign management and conversion testing in consumer genetics. Explore the work and the scope behind each engagement.
Working together
Questions about working together.
Can you take over an existing Google Ads account?
Yes. We start with an account and measurement review, then agree on priorities and access. Existing performance history helps us assess the changes needed before restructuring or expanding campaigns.
Will you optimize for leads or booked appointments?
That depends on the business objective and the quality of the available data. We define the outcome together and assess whether the signal is suitable for reporting and bidding. A form submission and an attended appointment should not be treated as the same result.
Do you build new landing pages?
We can identify landing-page changes that support the campaign. Any page production or development work is defined in the engagement, including who implements it and who approves the content.
How do you handle rejected ads?
We review the policy reason, ad, destination and account context before proposing changes or an appeal. We coordinate the response with your team and avoid promising approval or a fixed resolution time.
When can campaigns launch?
Timing depends on account access, creative and page readiness, measurement requirements and any platform reviews. We agree on a launch plan after assessing those dependencies.