Best PPC Agencies in Texas for Measurable Paid-Search Growth

The best PPC agency in Texas depends on two things: the metro where your buyers search, and whether you sell online or book calls and jobs. This list compares 12 paid search partners across Dallas-Fort Worth, Austin, Houston and San Antonio on those two lines.

Texas is a large, mixed market. The state passed 31.7 million residents in 2025, and 40.9% are Hispanic or Latino. A Houston plumbing company, an Austin Shopify brand and a Dallas law firm need different campaign types, budgets and reports.

Each entry shows:

• Where the team works: a staffed office we could confirm in Texas

• What it runs best: lead generation, ecommerce, B2B or a niche such as travel or Amazon

• What it proves: case studies, published pricing or partner status

Disclosure: 9AM publishes this guide and appears on the list. 9AM has no Texas office and is labeled as a remote team. Every agency, including 9AM, was judged on the same criteria.

Texas PPC Agencies Compared by Metro, Account Type and Published Fees

The table sorts the shortlist by the facts most buyers filter on first: the metro, the account type the agency knows best, and whether it publishes prices. Entries below explain the differentiators.

Best PPC Agencies in Texas by Metro

These 12 agencies cover the four largest Texas metros plus two specialists: one for travel brands and one for Amazon sellers. Each entry leads with what the agency does differently, then the proof behind it.

1. (un)Common Logic (Austin)

Address: 5926 Balcones Drive, Suite 130, Austin, TX 78731

(un)Common Logic is an analytics-first agency in Austin's Balcones district that runs paid media, CRO and SEO for ecommerce and B2B companies. Its pitch is investigation: the team digs through account data before it changes bids or budgets.

The proof is unusually long-running. Its featured PPC case study covers a nine-year partnership with an ecommerce company that grew revenue 35X at a more efficient ROAS. For the retailer Clearly, the team reports a 132% lift in Google Ads revenue and a 95% ROAS improvement from structured testing.

2. Search Pros (Dallas)

Address: 2807 Allen St #2058, Dallas, TX 75204

Founder-led since 2010, Search Pros works from Uptown Dallas and focuses on calls, customers and revenue from Google and Meta. It is a Google Partner and serves more than 50 businesses and nonprofits.

It is one of the few Texas agencies that publishes prices. Its pricing page lists PPC management from $1,250 a month and names the ad spend ranges it works with, from $2,000 to $50,000+ a month. That makes budgeting easy before the first call.

3. 9AM (remote team serving Texas brands)

Address: 90 Broad St, 2nd Floor, New York, NY 10004

Working remotely from New York, 9AM builds Houston PPC and Dallas campaigns around the service area each Texas client actually covers, and handles the paid media and ad creative in-house.

Its edge is creative testing tied to spend: the team produces and tests ad variations, then moves budget to the ones that cut acquisition cost. That approach took EVRY Jewels from a $6M to a $100M+ revenue run rate at a 7×+ ROAS, and cut Booksy's CPA by 63% while its budget tripled.

4. StubGroup (Fort Worth)

Address: 777 South Main Street, Fort Worth, TX

StubGroup has managed Google Ads from Fort Worth since 2012, and it has a specialty few agencies offer: recovering suspended Google Ads accounts. Its Google policy center explains fixes for circumvention, misrepresentation and payment suspensions.

That matters for supplement, finance, health and dropshipping brands, where one policy flag can stop all paid search revenue. Beyond recovery, the team runs search, Shopping, display and video campaigns for clients from local businesses to public companies.

5. Dossier Media (Dallas)

Address: 2550 Pacific Ave, Suite 700, Dallas, TX

Dossier Media is a Dallas boutique built around integrated paid media planning and buying. Search sits inside a wider plan that also covers paid social, programmatic and strategic media partnerships.

The team has bought everything from hyper-targeted search and social to international print and national TV, so it can plan search next to channels most PPC shops never touch. Reviews come from global marketing heads at tech brands such as Emlid and Dispelix, who point to strong ROAS and short reports that are easy to share internally.

6. Propellic (Austin)

Address: 13359 N Hwy 183, #406-1040, Austin, TX 78750

Propellic is a travel and tourism agency in Austin. It runs Google, Meta and LinkedIn ads for tour operators, hotels, destination marketing organizations and online travel agencies.

Texas proof includes Visit Amarillo, listed among its success stories. Propellic also makes conversion tracking a separate service, because booking flows break attribution frequently. Paid media clients work directly with a dedicated paid media specialist.

7. EWR Digital (Houston)

Address: 5999 W 34th St #106B, Houston, TX 77092

EWR Digital has run search programs from northwest Houston since 1999. It works mostly with B2B, energy and healthcare companies, which fits Houston's industrial and medical economy.

Its edge is measurement. EWR tracked 12,778 AI answers across five engines over 164 days to see which companies assistants name, and it plans paid search next to that work. The agency says Clutch ranks it as a top SEO company for energy and natural resources in Texas, and owner Matt Bertram has hosted The Best SEO Podcast since 2009.

8. Thrive Internet Marketing Agency (Arlington)

Address: 4604 Park Springs Blvd, Suite 140, Arlington, TX 76017

Headquartered in Arlington since 2005, Thrive has offices in Austin, Dallas, Houston and San Antonio, so it can cover all four metros in this guide. It is a full-service agency, and PPC is one of its core lines.

Its published results include a 218% rise in ecommerce orders for an HVAC and EMS supplier and a 343% higher conversion rate for a private wound care clinic. Thrive reports a 95% client retention rate and has made the Inc. 5000 list seven years in a row. Its case study library is large and includes Texas clients such as Plano Plumbing and Leak Detection, Coach Specialists of Texas and Lone Star Cremation. Most of its work is for local and multi-location businesses.

9. Canopy Management (Austin)

Address: 2105 Enfield Rd #A, Austin, TX 78704

Canopy Management is an Austin agency for marketplace sellers. It manages Amazon advertising, Walmart and Shopify growth, and positions its model as performance based.

Canopy reports more than $3.2 billion in revenue managed across 1,000+ brands since 2015. It also handles Chewy onboarding and Chewy Ads, a channel few PPC agencies touch. Phone-case brand Zugu says Canopy roughly doubled its revenue and raised its profit margin from about 10% to over 20%.

10. Funnel Boost Media (San Antonio)

Address: 3201 Cherry Ridge Dr, Suite 200, San Antonio, TX 78230

Funnel Boost Media works from San Antonio's northwest side and builds websites, SEO and PPC for local businesses. It promotes transparent pricing as a core part of its offer.

Its model treats PPC as a bridge: paid campaigns cover high-intent searches while SEO and AI-search work build up, and budget moves toward organic as it starts producing leads. The agency has served San Antonio businesses since 2012 and runs conversion rate optimization alongside the ads.

11. Pear Analytics (San Antonio)

Address: 20079 Stone Oak Pkwy, Suite 1105-487, San Antonio, TX 78258

Pear Analytics is a boutique San Antonio agency offering PPC, SEO and web design. Its case studies lay out issues, solutions and platforms for clients such as Allied Hand Dryer, Bee Clean Car Wash and Office Furniture Liquidations.

Those examples mix ecommerce and local service work, which suits small and mid-size firms that need both models at once.

12. Key Light Collective (Houston area)

Address: 401 Primrose Ln, League City, TX 77573

Key Light Collective serves the Bay Area Houston side of the metro: League City, Clear Lake, Webster, Seabrook, Friendswood and Pearland. It pairs PPC with marketing automation and lead management.

That pairing is useful for home services and local firms that lose leads after the click. Fast follow-up matters as much as cost per lead in many cases.

How We Selected PPC Agencies Across Four Texas Metros

We started from directory listings and SERP results for Dallas-Fort Worth, Austin, Houston and San Antonio, then kept only agencies that passed four checks. The full scoring rules are in the 9AM ranking methodology.

1. A Texas address we could confirm on the agency's own site; the ability to serve businesses in Texas well trumps this criterion.

2. Paid search as a core service, shown on a service page or in case studies.

3. Public proof: case studies, named clients, published pricing or partner status.

4. A clear fit for lead generation, ecommerce or a named niche.

We dropped agencies that had merged into another firm, had moved their PPC work out of Texas, or sold mainly web design. Agencies already featured in other 9AM paid search guides were left out to keep this list useful on its own.

Order reflects how well each agency matched the four checks for a Texas buyer. 9AM sits third because it has strong paid media proof but no Texas office.

What a Texas PPC Agency Manages Across Search, Shopping and Local Services Ads

A Texas PPC agency plans, builds and optimizes paid search campaigns, then reports what they produce in leads or revenue. For most Texas businesses that means Google Ads first, Microsoft Ads second, and Local Services Ads when the company does home services or legal work.

The work usually covers keyword and audience research, account structure, ad copy, bidding, landing page tests and conversion tracking. A good agency also tells you which campaign type fits your sales model before it spends a dollar.

Lead Generation PPC vs. Ecommerce PPC in Texas

The two models need different skills and different reports:

• Lead generation PPC serves contractors, law firms, clinics and B2B firms. Success is measured in calls, form fills, booked jobs and cost per qualified lead.

• Ecommerce PPC serves online stores. It runs on Shopping, Performance Max and product feeds, and success is measured in revenue, ROAS and margin.

The gap is visible in cost data. WordStream's 2025 benchmarks put the average search cost per lead at $70.11 across industries and $131.63 for attorneys and legal services. An agency built for one model rarely does the other well, so check its case studies for your model first.

Google Ads, Microsoft Ads and Local Services Ads Coverage

Most Texas accounts need more than one Google product. Ask which of these the agency manages day to day:

• Google Search and Shopping: the core of almost every account

• Performance Max: Google's automated campaign type across Search, YouTube, Display and Maps

• Microsoft Ads: lower volume, usually lower CPCs, and imports easily from Google

• Local Services Ads: pay-per-lead ads for service businesses, covered in detail below

• Amazon Ads: a separate skill set for brands that sell on Amazon

If you run in several metros, ask how the agency splits budgets and location targets across them. That question matters more in Texas than in a single-city market.

PPC Management Pricing at Texas Agencies

Most Texas PPC agencies charge a flat monthly retainer, a percentage of ad spend, or a mix of both, and management fees usually start around $1,000 to $1,500 a month. Ad spend is billed separately by Google, so the total budget is always fee plus media.

Flat Retainers, Percentage of Ad Spend and Hourly Rates

Each model rewards a different kind of account:

• Flat retainer: the most common model. In Credo's pricing survey, 82.68% of PPC firms billed on a flat-fee retainer.

• Percentage of ad spend: usually 10% to 20% of monthly media, according to AgencyAnalytics pricing data. It scales with budget, so check whether the fee grows faster than the work.

• Hourly or project fees: used for audits and setup. Credo puts the average US PPC agency rate at $151.88 an hour.

A hybrid generally works best for growing Texas accounts: a base fee covers strategy and reporting, and a small percentage applies only above a spend threshold.

Why Legal and Home Services CPCs Raise Budgets in Houston and Dallas

Click prices set the floor for any budget. The same WordStream report we cited above shows that attorneys and legal services pay $8.58 per click on average, the highest of any industry, against $5.26 across all industries.

Houston and Dallas are crowded legal and home services markets, so local CPCs run above those national averages. That’s why we advise you to ask any agency for a keyword-level cost estimate for your metro before you agree on a budget.

Minimum Ad Spend Before Hiring an Agency

A management fee only makes sense when the media budget can produce enough data to optimize. As a working rule:

1. Estimate your target cost per lead or per order.

2. Multiply it by the monthly conversions you need for automated bidding to learn and for results to be readable.

3. Compare that number with your planned ad spend.

If the media budget cannot reach that volume, start with one campaign type in one metro. Search Pros, for example, lists $2,000 to $10,000 a month as its typical starting ad spend range.

Local Services Ads Management for Texas Service Businesses

Local Services Ads bill per valid lead and appear above standard search ads for plumbers, HVAC firms, roofers, lawyers and similar trades. For many Texas service businesses, an agency that manages them well can lower the real cost of a booked job.

The product started changing in 2026, though.

Google is moving Local Services Ads into Performance Max campaigns with pay-per-lead goals. The first wave began in August 2026 with US home and storefront services, followed by broader groups in late 2026.

Local Services Ads vs. Search Campaigns

The two formats answer different needs:

Many Texas service businesses run both. Local Services Ads catch urgent "near me" demand, while search campaigns cover specific jobs, brand terms and higher-value services.

Lead Disputes and Lead-Quality Tracking

Google charges for each valid lead, and message leads cost 50% of a phone lead. Credit requests for invalid leads are not considered after 30 days, so someone has to review leads every week.

The migration also removes manual cost-per-lead bidding and moves budgets from weekly to daily. Historical Local Services Ads reports do not carry over, so ask your agency to export them before your account moves.

To judge lead quality after the switch, connect leads to booked jobs in your CRM; our guide to offline conversion tracking shows how.

Questions to Ask a Texas Agency About Local Services Ads

• Who listens to call recordings and flags invalid leads?

• How will you set targets after manual bidding goes away?

• Will you run separate campaigns for each service, such as plumbing and HVAC, to keep separate cost targets?

• How do you report booked jobs next to leads?

Local Texas PPC Agency or National Firm: How to Choose

Choose a Texas-based agency when local knowledge changes the campaigns: service areas, metro-level budgets, Spanish-language search or in-person work. Choose a national or remote team when your buyers sit across the US and the agency's channel or category depth matters more than its address.

When a Metro-Based Team Helps

Local teams earn their place in three situations:

• Multi-metro service areas. Splitting budgets across Dallas-Fort Worth, Houston, Austin and San Antonio needs someone who knows where demand and competition differ.

• Spanish-language search. In Texas, 35.1% of residents aged 5+ speak a language other than English at home. Ask whether the agency writes Spanish ads and landing pages natively or translates them.

• Field verification. Home services and multi-location firms benefit when the agency can visit sites, record calls and train intake staff.

For ecommerce brands that ship nationwide, the deciding factors are feed management, Google Ads platform depth and margin reporting.

Google Partner and Premier Partner Status

The Google Partner badge is a minimum bar for skills and spend. To earn it, an agency needs a 70% optimization score, $10,000 in managed spend over 90 days, and at least half of its strategists certified, according to Google's Partner requirements.

Premier Partner status goes to the top 3% of partners in a country each year, judged on client growth, retention and spend. Neither badge proves results in your industry, so read case studies next.

Warning Signs in a Texas PPC Proposal

• The agency wants the Google Ads account created under its own name.

• Reports show clicks and impressions but no leads, calls or revenue.

• The contract locks you in for 12 months with no exit for poor results.

• The same strategy appears for every metro, with no budget split by city.

Before You Sign a Texas PPC Agency

Winning paid search keeps getting harder. In WordStream's benchmark data reported by MediaPost, cost per lead rose year over year in 19 of 23 industries, so the gap between a well-run account and an average one widens every year.

To avoid this, bring your last 90 days of Google Ads data to every pitch and ask each agency to name the first three changes it would make. Their answers will tell you more than any case study.

You can run that test on 9AM first. Book a strategy call, share your last 90 days of Google Ads data, and we will name the first three changes we would make to your account.

FAQs

What does a PPC agency do?

A PPC agency builds and runs paid ads that charge per click or per lead, mainly on Google and Microsoft. It handles research, account setup, ads, bids, landing page tests and tracking, then reports leads or revenue against spend.

Is PPC just Google Ads?

No. Google Ads is the largest PPC platform, but PPC also covers Microsoft Ads, Amazon Ads, Local Services Ads and paid social campaigns bought on a cost-per-click basis. A Texas ecommerce brand might run Google Shopping and Amazon; a Houston contractor might run Search and Local Services Ads.

Which industries do Texas PPC agencies serve most?

On this list, the common specialties are home services, legal, healthcare, B2B and energy, travel, and ecommerce. Choose an agency with case studies in your category, because cost per lead varies widely between industries.

How long does it take to see PPC results?

Search ads can bring traffic within days of launch. Expect four to eight weeks before results are stable enough to judge, because bidding needs conversion data and the agency needs time to cut wasted terms. Ask for clear measurement from day one, so those weeks produce usable data.

Can a remote agency run PPC for a Dallas or Houston business?

Yes, if it targets the right service areas and understands local competitors. 9AM, for example, runs PPC for Dallas brands without a Texas office. For businesses that depend on site visits or call training, a Texas-based team on this list may be a better fit.

About Mustafa Alkhtab

Mustafa Alkhtab is Head of Performance Media at inBeat, where he oversees paid media and performance creative results across the agency's accounts. Before inBeat, he built growth programs for ecommerce, lead generation, and mobile app businesses in international markets. He writes about media buying, measurement, and conversion rate optimization.

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