Search intent and account structure
Review search terms, keyword coverage and negative keywords. Group demand by what the customer needs and the offer that answers it.
9AM helps Dallas teams connect Google Ads, search intent and landing pages with qualified enquiries and sales. Plan targeting around the places you serve and keep local performance visible.
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A lower cost per click means little if the traffic does not convert. We review the conversion goal and the quality of the data before changing bids or expanding spend.
Review search terms, keyword coverage and negative keywords. Group demand by what the customer needs and the offer that answers it.
Review product coverage, feed quality and conversion signals. Evaluate automated campaigns against business outcomes and the reporting available.
Check that the promise in the ad carries through to the page. Identify gaps in the offer, page experience or conversion path.
Check conversion actions for duplication and relevance. Review spend against acquisition cost, sales quality and the limits of the attribution data.
Dallas-only targeting and a wider Dallas-Fort Worth brief can produce different enquiry patterns. We agree on the places your team serves and review campaign overlap before expanding coverage. When branches have different catchments, location-level reporting helps your team see which enquiries reach the right sales or delivery team.
Look at recent performance, search terms, geographic settings and tracking. Agree on the issues that need attention first.
Define what each change is meant to learn. Review results before expanding budgets, with enough time to account for your conversion cycle.
Client stories
Working together
We can discuss separate campaign scopes, exclusions and landing pages when your business needs that distinction. We check whether there is enough conversion data to support the split and review geographic results alongside enquiry quality.
Yes. The measurement plan needs to account for the time between the initial enquiry and the sale. We review lead quality with your team and agree which signals are useful for bidding and reporting.
Yes. We agree who owns campaign changes, creative, landing pages and approvals. Shared reporting keeps the work connected to your team’s commercial priorities.
That depends on the account’s starting point, conversion volume and sales cycle. The initial review establishes a baseline and a practical testing period. We do not promise a fixed return or a universal timeline.
Microsoft Ads is part of the search scope we can discuss. We assess whether its audience and available demand fit your business before recommending additional spend.