10 Food and Beverage Amazon Advertising Agencies to Consider

Your Amazon agency should understand what you're selling before it starts buying clicks. A twelve-pack of sparkling water has different shipping costs, buying habits and creative needs from a box of premium chocolates.

Your brief should reflect that…

… and so should your shortlist.

You might need sharper Sponsored Products campaigns, help fixing your catalog, or a team that connects Amazon DSP with video and your wider retail media plan.

Below, we compare ten agencies with verified Amazon advertising services and relevant food, beverage or nutrition work. Each brings a different reason to call. You'll also find a practical comparison of PPC and full-service management, plus the costs to clarify before signing.

Food and Beverage Amazon Advertising Agencies by Service Need

The right agency depends on the work you need it to own. Start with the situation closest to yours, then use the profiles to compare its approach, category evidence and scope. The table is a starting point for your shortlist.

How we built the list. We checked each agency's Amazon services and food, beverage or nutrition experience using its service pages, work archives and client information. The profiles below focus on what each agency offers and where it differs. 9AM publishes this guide and is included in the list.

Food and Beverage Amazon Advertising Agencies

Start with 9AM for creative testing and paid media, Olifant for a dedicated Amazon team, or Havas Market UK for individual projects. The full list below explains the services behind each option.

1. 9AM

Best for: Creative testing that guides your media budget

9AM brings ad production, media buying and measurement into the same team. We make new ads, test them and use the results to decide what to produce and fund next. When an ad stops working, you can get new versions made by the team that already knows what you've tested.

For food and drink, that means you can test different reasons to buy: a quick recipe, a taste-test video or a closer look at ingredients. Our creative strategy team handles production, creator content and variations, so a promising idea can become several ads instead of a one-off post.

Our Amazon advertising team also manages Sponsored Products, Brands and Display, while our analysts bring paid-channel results into shared reports. If you also advertise on Meta, TikTok or Google, you can plan those campaigns with us too, which is more efficient than briefing a separate agency for each channel (and then coordinating all your efforts).

2. Channel Bakers

Best for: In-house Amazon video and product content

Channel Bakers does Amazon advertising, but also has an in-house team that scripts, shoots and edits video. Plus, its Amazon services cover product-page content and account management, so you can have the ads and the pages they lead to produced by the same agency.

That's useful when your food needs more explanation than the front of the package allows. A sauce can appear in a finished meal; a snack video can show its texture and portion size. Channel Bakers can build content for Sponsored Brands video, display and streaming TV, as well as the product page itself.

It also manages campaigns across grocery retailers, including Amazon, Walmart, Instacart and Target. The distinction is the combination of retail media and hands-on production: you can commission the material your campaigns need.

3. Olifant Digital

Best for: Five specialists assigned to your Amazon account

Olifant Digital sets out a particularly clear team structure: an account manager, PPC specialist, listing and SEO specialist, creative and conversion specialist, and catalog manager. Each has a defined part of your account to run.

Its Amazon management service uses Olifant AI to flag problems and opportunities for the team to review. The PPC specialist adjusts targeting and spending; the catalog manager fixes listing problems; the creative specialist tests product images and A+ content. You can see who does what.

It also sets targets product by product instead of treating your account as one average. For a food portfolio, that means a profitable variety pack doesn't have to share the same spending target as a single item with tighter margins. The team can choose which products deserve more advertising and which need fixing first.

4. Acadia

Best for: Hands-on Seller and Vendor account management

Acadia offers advertising-only services and full Amazon account management. The broader service includes product content, account support and advertising for both Seller Central and Vendor Central.

Having that choice matters if your Amazon workload includes more than campaigns. You might need someone to fix incorrect delivery settings, resolve listing problems or update seasonal content while the advertising team prepares your next promotion. Acadia can take those jobs on as part of the same account.

Its Amazon practice dates to 2015, so it has lots of experience, and its media services include PPC, DSP and Amazon Marketing Cloud. You keep ownership of your Seller or Vendor account while Acadia handles the agreed work. It's a clear option when you want an agency to help run your entire Amazon business.

5. Sitruna

Best for: Technical Amazon support alongside PPC

Sitruna builds your account team around named jobs: client strategy, account management, technical operations, advertising, copywriting and design. Its Amazon service model gives technical problems a dedicated owner alongside the people running your ads.

The operations team handles work such as flat-file uploads, broken variations, duplicate listings and support cases. Meanwhile, its copywriters and designers work on search copy, A+ content, Stores and product images.

For a beverage range, that can mean fixing a flavor or pack-size problem in the catalog while improving the copy and imagery shoppers use to choose. You don't have to treat every issue as a bidding problem. Sitruna's team includes former Amazon employees and sellers, so it can help you with the account's day-to-day problems as well as PPC.

6. Nectar

Best for: iDerive analytics behind search and DSP decisions

Nectar combines managed Amazon advertising with iDerive, its marketplace analytics platform. The team looks at individual search terms to see how often your products appear, get clicked and win the purchase, then uses that information to adjust campaigns.

Its Sponsored Ads service separates campaigns by purpose, including searches for your name, general category searches and competitor targeting. It also reviews organic rankings and product margins when deciding where to spend.

For example, if you sell bone broth, Nectar can examine your position on a broad search such as “bone broth” separately from searches for your own name. That shows where you're competing for new shoppers and where you're reaching people who already know you. Its media team can then move money between search and DSP based on those findings.

7. Code3

Best for: Catalog monitoring built into retail media

Code3 gives catalog management a dedicated place in its retail media service, alongside search advertising, programmatic media and creative. Its team checks the product information behind your campaigns, rather than stopping at the ad account.

That includes variations, product attributes, copy, images, A+ content and your Store. It also monitors for changes that can appear after a listing has been fixed. For a large coffee or snack range, this helps keep flavors, pack sizes and product details consistent as the catalog grows.

For a large catalog, this gives the advertising team people who can fix the pages it's sending shoppers to. You can have Code3 manage those repairs and content updates as part of the advertising assignment.

8. Tinuiti

Best for: Amazon Marketing Cloud expertise and its own media technology

Tinuiti combines a long-established Amazon practice with its Bliss Point marketing technology. Its Amazon team works across Sponsored Ads, DSP and Amazon Marketing Cloud, and holds Amazon's AMC services and software provider accreditation.

AMC lets the team analyze how audiences encounter your Amazon advertising and build custom audiences for future campaigns. Tinuiti pairs that work with production for A+ content, Stores and Sponsored Brands video, plus broader media buying across streaming and other channels.

If you already buy search, display and streaming ads, Tinuiti can help you compare how those campaigns reach shoppers and build audiences for the next round. For food and beverage, that could mean introducing a product through video, then reaching interested viewers again through eligible Amazon placements.

9. Amerge

Best for: Proprietary tools for running Amazon ads across markets

Amerge has built two tools around its Amazon services. Amerge Engine supports campaign automation; Amerge View brings retail, search and display reporting together. The agency uses them alongside its Sponsored Ads and DSP teams.

Its service offering also includes creative production and Seller and Vendor management. You can get product content, advertising and account support from the same provider when expanding into another Amazon marketplace.

The international angle is more specific than simply having offices abroad. Amerge's reporting can bring market results together, while its account teams handle the content and campaign work for each country. If you're selling the same food range in several markets, that gives you a way to compare performance without running every country as an isolated project. Its combination of owned automation, consolidated reporting and marketplace services is the main reason to shortlist it.

10. Havas Market UK

Best for: Amazon support you can buy by the task

Havas Market UK offers a menu of Amazon services with published starting prices for individual jobs. You can buy listing copy, A+ designs, product infographics, videos or a Store separately, as well as ongoing PPC and account management.

That gives you a practical alternative to hiring a full team immediately. If your internal marketer can manage the account but needs new images for a beverage range or an Amazon Store rebuild, you can start with that work. You can also add an API-driven dashboard that brings Amazon data together, with an option to include other retailers.

Havas Market UK is therefore worth considering for a defined project as well as a longer engagement. Its pick-and-choose service menu makes it easier to buy the missing specialist work without automatically handing over the entire account.

Amazon PPC Agency vs. Full-Service Amazon Agency: Services, Pros and Cons

An Amazon PPC agency runs your ads. A full-service Amazon agency can also manage listings, product content and account support. Choose PPC support if your team already handles those jobs. Choose full-service management if you want to hand them over too.

What Services Does an Amazon PPC Agency Provide?

An Amazon PPC agency sets up campaigns, chooses targeting, adjusts bids and budgets, and tests improvements. Before you hire one, get a written list of the ad formats it will manage. Some also produce creative or run DSP campaigns; others charge separately for that work.

Here's what PPC management usually covers:

• An account audit that identifies structural problems and wasted spend.

• Campaign planning across relevant Sponsored Products, Sponsored Brands and display activity.

• Targeting and optimization, including search-term reviews and negative keywords.

• Budget recommendations for individual products, launches and promotions.

• Performance reviews that explain what changed and what happens next.

Your team still needs to handle the product account. If Amazon removes a listing or stock runs low, someone must fix it and tell the agency when campaigns can resume. A PPC-only agency may flag the problem without taking on the repair.

Amazon's partner directory guidance explains that a verified service check mark reflects at least two certified associates and recent campaign management. Use that as a starting point, then look for experience with products like yours.

What Does Full-Service Amazon Account Management Include?

Full-service Amazon management can cover your ads, product pages, catalog and account problems. Some agencies also help with inventory planning and international launches. Get the agency to spell out which jobs it will do for you and which will stay with your team.

For a food or beverage account, that can include:

• Product titles, images, A+ content and Store updates.

• Flavor, size and multipack variations, where permitted.

• Listing problems and account-support cases.

• Inventory reporting, promotion planning and replenishment coordination.

• Subscribe & Save support for eligible products.

• Marketplace expansion and Seller or Vendor Central administration.

You'll still provide stock updates and approve product information, including ingredients and allergens. The agency can update listings and chase account issues, while your warehouse or fulfillment partner ships the orders.

Amazon PPC vs. Full-Service Management: Pros and Cons

With PPC support, you hire someone to run the ads and keep the other jobs in-house. With full-service management, you pay an agency to take on more of the account. Here's what you gain and what you still need to manage.

PPC support is, in most cases, enough when your listings and operations already work well. Full-service management is more useful when the same agency needs to fix product pages or account problems before it can improve advertising.

When Should You Choose an Amazon PPC Agency or a Full-Service Partner?

Choose PPC support if you need an advertising specialist. Choose a full-service partner if you also need people to run the account. These situations can help you decide:

A PPC specialist makes sense when:

• Your product pages convert and your catalog stays accurate.

• Someone internally owns stock, promotions and account issues.

• You need stronger campaign execution or support during a defined season.

A full-service partner makes sense when:

• You're launching on Amazon without an experienced account owner.

• Advertising changes regularly stall behind content or operational work.

• You need coordinated support across a larger catalog or new marketplaces.

Before signing, list the jobs you're handing over and the ones you're keeping. Include who handles urgent listing problems. “Full service” shouldn't require a follow-up meeting to discover what service means.

Amazon Advertising Agency Pricing: Retainers, Percentage-of-Spend and Hybrid Fees

Ask each agency to price the same work and show its fee separately from your ad spend. Then compare what's included, what costs extra and how the bill changes if you spend more. That makes a cheap-looking quote much easier to judge.

Monthly Retainers for Amazon PPC and Account Management

A retainer is a fixed monthly fee for an agreed set of services. You know what the agency will charge even if you increase advertising for a holiday or cut it back the following month.

But a fixed fee doesn't mean everything is included. Managing ads for one country is a smaller job than running several countries, producing video and fixing catalog problems. Check what you get for the quoted amount.

Check what's included in the monthly fee:

• Which accounts, marketplaces and products are covered?

• How much testing and creative work is included?

• Who attends reviews and makes campaign changes?

• What triggers an additional fee or a revised contract?

Get a quote for your actual account. The number of products, countries and services you need will affect the price.

Percentage-of-Ad-Spend and Hybrid Agency Fees

With a spend-based fee, the agency charges a percentage of your ad budget. A hybrid fee adds a fixed monthly charge to that percentage. In both cases, spending more on ads can also increase what you pay the agency.

Here's an example. If you spend $20,000 a month on ads and pay a 10% management fee, the agency receives $2,000. At $30,000 in ad spend, its fee becomes $3,000. These are example figures, not an agency quote.

This model lets the agency's fee grow with your budget. But it also means the agency earns more when you spend more. Agree on the sales or profit improvement you want before approving a bigger budget.

Check whether there's a minimum monthly charge, whether the percentage changes at higher budgets, and what you'll pay if campaigns pause because stock is delayed.

Additional Costs for Amazon DSP, Creative and Catalog Work

A quote for Sponsored Ads may leave out DSP, video production, Store design or catalog repairs. Have the agency list those charges before you agree to the total.

Keep the agency's fee separate from the money Amazon charges for ads. Amazon's Sponsored Products guide says these campaigns have no monthly or upfront platform fee and recommends a starting daily budget of $10 or the local equivalent. Your agency fee is an additional cost.

Have the agency break down the bill:

• Agency management and onboarding.

• Advertising spend paid to the platform.

• Creative production and usage rights.

• DSP technology or service charges.

• Catalog cleanup and additional marketplaces.

Also check how long the contract lasts, how much notice you must give to leave and whether the agency charges for handing the account over. Those terms matter if the relationship doesn't work out.

How to Compare Total Agency Costs Against Your Food and Beverage Margins

Work out what you keep from an Amazon sale after paying for the product, Amazon fees, fulfillment and discounts. That's the money available to cover ads and agency fees, with profit left over.

Give each agency the same product costs and planned ad budget. Its estimate should include its own fee and any additional work, so you can compare the total cost of hiring it.

For a beverage multipack, heavy packaging and shipping can leave less money for advertising. Gift boxes may need extra protection or seasonal discounts. Use the costs of the products you'll actually advertise, rather than an average for the whole range.

If the price is too high, reduce the work before signing. You might start with PPC and keep content updates in-house, or pay for a catalog cleanup before adding ongoing management. Make sure the smaller agreement still solves the problem you hired the agency to fix.

Choose an Amazon Partner for the Work You Actually Need

Your next step is a short brief that names your priority products, marketplaces, available stock and the decisions you want to hand over. Send the same brief to your preferred agencies and compare how they would tackle it.

If Amazon needs to work alongside your social, search and other retailer campaigns, we can help you build that plan. Our food and beverage retail media work starts with your available range and the sales information your team can access.

Bring your current account questions, even the untidy ones. We'd rather discuss a stuck listing than admire a slide about “unlocking potential.”

Book a strategy call today!

FAQs

Before you hire an agency, settle these remaining questions about ad formats, products, account access and the first few months of work.

Do You Need Amazon DSP Alongside Sponsored Ads?

No. Sponsored Ads may be enough if you want to reach shoppers searching for products like yours. DSP adds audience targeting across display and video, including placements beyond Amazon's store. Add it when you have a clear reason to reach those audiences and enough budget for the media and creative.

Want a clearer picture of the format? Watch Amazon DSP Demystified.

Can an Agency Advertise Perishable Food and Restricted Beverages on Amazon?

Sometimes. It depends on the product, country and ad format. The agency needs to check that your products can be listed, delivered and advertised in that market. Amazon's food and beverage requirements explain the selling rules; alcohol and some alcohol-free drinks need additional checks.

Should Your Amazon Agency Manage Subscribe & Save?

Yes, if your products qualify and you want help managing repeat orders. Agree who handles enrollment, discounts and stock planning. For products people replenish regularly, such as coffee or broth, the agency can help manage the offer alongside advertising.

Will You Keep Ownership of Your Amazon Account?

You should keep control of your Seller or Vendor account and your advertising account. Give the agency the permissions it needs to work. Before signing, agree how you'll retain access to reports, creative files and your Store if you stop working together.

What Should Your First 90 Days with an Amazon Agency Include?

The agency should audit your account, fix the most important problems, launch the agreed changes and review what happened. A useful starting plan is:

1. First month: audit access, listings, stock, campaigns and commercial targets; prioritize the blockers.

2. Second month: implement the agreed campaign and content changes, then review early signals.

3. Third month: assess completed tests, resolve remaining issues and recommend the next budget and work priorities.

Your account may need more time for catalog repairs or other setup work. The agency should explain those jobs upfront and give you dates for completing them.

About Corentin Grisoni

Retail Media Lead

Corentin Grisoni helps DTC and wellness brands turn paid media into a connected growth system. As Retail Media Lead at inBeat Agency, he works across Amazon, Meta, TikTok, and Google to build omnichannel campaigns that are measurable, scalable, and tied to business outcomes.

His work brings together retail media strategy, paid social and search, attribution modeling, UGC, and performance creative. He focuses on helping retail, technology, and wellness brands understand where their media budget is working and create a system that compounds what performs.

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