Micro-Influencer Network
Worked with 65+ local micro-influencers on taste tests and product introductions.
Beverages
Mogu Mogu reached 30M+ accounts
Taste tests and reaction videos from local creators introduced Mogu Mogu to US consumers, at a recorded cost below 2¢ per engagement.
30M+Accounts Reached
Reached over 30 million accounts across social platforms
Under 2¢Cost Per Engagement
Achieved cost per engagement under 2¢ through optimized targeting
65+Local Micro-Influencers
Built network of 65+ local micro-influencers creating authentic content
01 / Context
The challenge.
Introduce a coconut-jelly drink to the US market, competing for attention without the budgets of established beverage brands.
US launchFirst-time trialLocal creators
Read the full context
Mogu Mogu faced the challenge of breaking into the competitive US beverage market with a unique coconut jelly drink that was unfamiliar to American consumers. The brand needed to educate the market about their product while competing against established beverage brands with significantly larger marketing budgets.
02 / The work
The approach.
Taste tests and reactions
Focused on reaction videos and taste tests to showcase the unique texture and flavor of coconut jelly drinks
Engagement costs
Ran campaigns that recorded a cost per engagement below 2¢.
