Beauty professional partnerships
Worked with beauty professionals to show how Booksy helps manage no-shows and double bookings.
Beauty booking software
Booksy reduced acquisition cost by 63%
We reduced Booksy’s cost per acquisition by 63% while scaling its paid media budget 3×.
63%CPA reduction
3×Media budget scaled
01 / Context
The challenge.
Lower acquisition costs while reaching beauty professionals in a crowded market. The creative needed to feel like their working day.
Beauty professionalsTikTok-native creativeAcquisition efficiency
Read the full context
Booksy needed a more efficient way to acquire salon owners, barbers and nail technicians. The work focused on reaching these professionals through social content about the booking problems they face each day.
02 / The work
The approach.
Content about everyday work
Created TikTok content about the daily booking challenges of salon owners, barbers and nail technicians.
TikTok campaign testing
Tested TikTok campaigns against business registrations and acquisition cost.
