Local creator content
Built a network of 100+ unique creators per month across 22 countries, producing culturally relevant content in 18 languages
Market research
NIQ reduced acquisition cost by 65%
Localized creator content and paid media supported consumer panel recruitment across 22 countries and 18 languages.
65%CPA Reduction
Reduced cost per acquisition by 65%
22Countries
Consumer panel recruitment across 22 countries
18Languages
Localized campaigns in 18 languages
01 / Context
The challenge.
Recruit panelists across 22 countries, balancing local demographic needs with strict acquisition-cost targets.
22 countriesLocal recruitmentCPA discipline
Read the full context
NIQ (NielsenIQ), the world's leading consumer intelligence company, needed to rapidly scale their consumer panel recruitment across 22 countries while maintaining strict cost-per-acquisition targets. With their Homescan panel requiring 250,000+ active households globally to deliver accurate market insights, NIQ faced the challenge of recruiting quality panelists at scale across diverse markets, languages, and cultural contexts. Traditional recruitment methods were proving too expensive and couldn't deliver the volume needed to maintain panel representativeness across multiple international markets simultaneously.
02 / The work
The approach.
Campaigns across markets
Managed campaigns across 5+ acquisition channels, adapting them to each country.
Panelist screening
Used targeting and screening to recruit panelists against NIQ’s demographic and behavioral requirements.
