Creator demonstrations
Partnered with 8 different creators monthly to showcase real email management struggles and solutions
Email productivity
Unroll.me gained 7M+ app installs
Performance creative, influencer marketing, media buying and measurement helped Unroll.me generate 7M+ app installs and reduce cost per acquisition by 43%.
7M+App Installs
Generated over 7 million app installs across all platforms
43%CPA Reduction
Reduced cost per acquisition by 43%
8Different Creators/Month
Consistent creator partnerships producing authentic content monthly
Services
- Performance creative
- Influencer marketing
- Media buying & measurement
01 / Context
The challenge.
Make the value of a cleaner inbox immediately clear in a crowded productivity-app market.
App discoveryEveryday utilityCreative testing
Read the full context
Unroll.me needed to scale user acquisition for their email management app in the competitive productivity market while educating users about the value of inbox organization. The challenge was demonstrating the app's utility in a crowded space of productivity tools.
02 / The work
The approach.
Campaign management
Implemented performance marketing across multiple channels with unified tracking and optimization
Creative testing
Use a clear test to learn which changes improve the ad.
