How Hurom grew with 4x revenue growth
We developed an editorial authority content system with full-funnel paid media architecture and influencer authenticity framework to position Hurom as the premium choice.
The Challenge
Hurom needed to scale their premium slow juicer brand in the competitive kitchen appliance market while justifying a high ticket $699+ price point against lower-cost alternatives. The challenge was educating consumers about slow juicing benefits while driving conversions.
Our Solution
We developed an editorial authority content system with full-funnel paid media architecture and influencer authenticity framework to position Hurom as the premium choice.
Editorial Authority Content
Created educational content establishing Hurom's expertise in slow juicing technology and health benefits
Full-Funnel Media Architecture
Built comprehensive paid media strategy covering awareness, consideration, and conversion phases
Influencer Authenticity Framework
Partnered with health and wellness influencers to demonstrate real product benefits and justify premium pricing
The Results
Measurable impact across all key performance indicators
Achieved 4x revenue growth through optimized targeting and creative
Cost per acquisition reduced by 70% while maintaining quality leads
Generated over 150 million brand impressions across all channels
"nine.am didn't just run ads for us - they built our entire digital marketing engine. Their approach to premium positioning and educational content helped us justify our price point while scaling efficiently. The 300% ROAS growth speaks for itself."