10 Best Agencies for Scaling Paid Social in New York (2026)

New York has it all.

It’s where cultures meet, trends are born, and you can grab a slice of pizza at 4 a.m. while someone plays your favorite song on the sidewalk.

And, for many brands, it’s the dream location. 

But making it in the city takes more than being in the right place. You need social media marketing. And it’s not just us saying that. New York small businesses generated nearly $1 trillion in sales and revenue in 2023, according to a 2026 report.

That’s why we made this list: to help you find the New York City paid social agencies that can help you compete in a city full of opportunity.

More specifically, we put it together for teams that need to scale paid social advertising while maintaining media-buying discipline. If your CAC is climbing, you are in the right place.

Let's get into it:

*Disclaimer: Yes, we included ourselves in this list. We evaluated 9AM using the same criteria as the other agencies and will cover both strengths and limitations objectively so you can decide if they’re a fit. 

How We Evaluated the Agencies on This List

To create this list, we looked at the factors that directly influence paid social performance:

• Specialization

Paid social had to be central to the agency’s work.

• Verifiable results

We prioritized case studies with real business outcomes, like ROAS gains, CPA drops, and revenue growth.

• Repeatable process

We favored agencies with structured testing frameworks, clear data reporting, and a repeatable social media strategy.

All About The Best Agencies for Scaling Paid Social in New York

Below are the best New York agencies that help brands scale paid social, with a closer look at what each team does particularly well.

1. Socialfly

Best for: Paid social + brand storytelling.

Location: 231 West 29th Street, Suite 702, New York, NY 10001

Socialfly focuses on social media campaigns that include creative storytelling. 

For example, their campaign for SUMMIT One Vanderbilt reduced CAC by 40% with a mix of engaging social content and paid media.

With over 300 clients served and two appearances on the Inc. 5000 list, Socialfly is the pick for creativity and performance marketing. 

Notable clients: HBO Max, SUMMIT One Vanderbilt, Girl Scouts, Discovery, and 20th Century 

2. 9AM Agency

Best for: Brands that want paid social to become a reliable growth channel.

Location: 90 Broad Street, 2nd Floor, New York, NY 10004

At 9AM, we’re all about structured creative testing and full-funnel media buying. We create systems that continuously produce and test new creatives so campaigns can scale without creative fatigue.

And we have tangible results. For Mogu Mogu’s launch, we created a network of 65+ micro-influencers who posted reaction content that drove 30M+ account reach at $0.02 per engagement.

Notable clients: Hurom, EVRY Jewels, Booksy, GenomeLink, NielsenIQ, Mogu Mogu

3. Socium Media

Best for: Brands that want paid social guided by strong analytics and media planning.

Location: 251 West 30th Street, Office 501, Floor 5, New York, NY 10001 

For companies that want clearer answers on CAC and campaign performance, Socium Media brings a more analytical approach to paid media management.

As of last year, the team has managed over $100 million in ad spend. They often bring together paid social, search, and other digital channels to understand how customers move from discovery to purchase. 

Notable clients: Catbird, Eberjey, ACV Auctions, Topo Designs

4. NoGood

Best for: Rapid experimentation across paid channels.

Location: 491 Broadway, New York, NY 10013

What sets NoGood apart is their “growth sprint” methodology. They launch many small experiments simultaneously and double down on what works.

They number it back up. NoGood has driven over $1B in revenue for their clients so far.

Their model works well for brands that need performance campaigns, data-driven advertising, search advertising, and a sharper digital strategy across paid channels.

Notable clients: Nike, TikTok, Intuit, ByteDance, P&G

5. Taktical Digital

Best for: Consumer brands and DTC companies

Location: 241 West 37th Street, Suite 802, New York, NY 10018

Taktical Digital promotes what they call “Brandformance marketing”, a model that combines brand building with performance-driven advertising.

This means they design campaigns that generate immediate conversions and strengthen brand awareness over time.

We like their method because if your social media ads get traffic but not results, the Brandformance approach is built to find out why.

Notable clients: Casper, Shake Shack, Billboard, Craigslist, WeWork.

6. Major Tom

Best for: Established brands that want paid social connected to a broader strategy. 

Location: 434 West 33rd Street, New York, NY 10001

Major Tom is a "strategy-first" digital agency with offices in NYC. Their work with OUAI is a great example of what they do:

The haircare brand was growing revenue YOY, but user growth slowed. The team restructured the paid media strategy around new customer acquisition using lookalike and interest-based targeting and delivered a 63% lift in customer acquisition.

Notable clients: PepsiCo, L’Oréal, DoorDash, Hootsuite, Canon.

7. Monks

Best for: Creative production + AI optimization.

Location: 32 Old Slip, New York, NY 10005

Monks is a marketing agency with a particular interest in AI. They launched Monks.Flow, and were named The One Show’s first AI Pioneer Organization.

If your brand is at the stage where paid social needs enterprise-level infrastructure that delivers clarity and impact, Monks is worth consideration.

Their network includes more than 6,800 people across offices worldwide, including New York. 

Notable clients: Google, Netflix, Meta, Adidas, Samsung.

8. We Are Social

Best for: Social campaigns rooted in culture and online communities.

Location: 250 Hudson Street, 2nd Floor, New York, NY 10013

We Are Social is the right call when the biggest obstacle to paid performance is that your brand doesn't yet have cultural traction on social. They study social behaviors, platform behavior, and online communities to build campaigns that earn engagement.

They are strongest when brands need social communities, creator-led campaigns, social media strategists, and social-first creative that feels native to the feed.

Notable clients: Adidas, Tripadvisor, McDonald’s, Netflix, Google.

9. Voy Media

Best for: Paid social media agency heavily focused on Meta advertising.

Location: 333 West 39th Street, New York, NY 10018

Voy Media’s high-testing, high-iteration model produces over 13,700 ad creatives per month across their client base. That output is a good match for brands that want to find what scales quickly. 

Because their model revolves around creative testing in Meta Ads, brands that want a mix of social media platforms may need partners with more platform-specific experiences.

They are a strong option for brands that need video content testing, frequent social media ads, and fast creative iteration.

Notable clients: Lacoste, Salesforce, Universal Music Group, Big Life Journal.

10. Marketing House New York

Best for: Businesses that need multilingual campaign execution.

Location: 75 Rockefeller Plaza, 32nd Floor, New York, NY 10019

Marketing House New York is a hybrid between a creative studio and a paid media agency. They work on campaigns where visual storytelling and social content play a large role in audience engagement.

They run campaigns in eight languages, which makes them a good option for brands managing campaigns across culturally distinct audiences or entering new international markets.

Notable clients: Turkish Airlines, Global New York Chamber of Commerce, 1898 New York.

Why Choose a Local New York Agency for Paid Social?

A New York agency has a closer read on the city’s buying behavior, creative standards, and competitive ad environment. 

That’s important when you’re selling to a target audiences who see strong offers and polished creative all day. A local NYC agency:

• Knows NYC audience segments by borough, income, lifestyle, and intent
• Understands local seasonality around events, retail peaks, and cultural moments
• Can plan shoots, content production, and in-person activations faster
• Has experience competing in high-CPM markets where weak creative gets expensive quickly

What Sets the Best New York Paid Social Agencies Apart

The agencies that consistently scale paid social in New York are building systems that keep campaigns improving over time.

Here are a few patterns you will usually see:

High Creative Output

Creative fatigue is the default enemy of paid social at scale. Agencies serious about this problem will have a clear, practiced answer for how many new creative concepts they produce per month and how quickly they rotate when performance drops. 

You need to:

• Look for structured testing cycles tied to performance thresholds
• Ask to see how many creative variants a current client at your spend level runs monthly
• Find out who owns creative strategy: a dedicated strategist or the media buyer doing double duty

Attribution Focus

In New York, paid social rarely works alone. It runs beside email marketing, Google Ads, influencer marketing, affiliates, and organic traffic.

That’s why the best NYC agencies measure beyond platform metrics with:

• Holdout tests
• Geographic experiments
• Marketing mix analysis

The goal is simple: are ads creating new demand, or claiming conversions that would have happened anyway?

Senior Involvement

New York agencies are expensive to run. That overhead creates pressure to put junior team members on accounts once the relationship is stable.

The agencies worth hiring will not hesitate when you ask who will be in the room in month three.

• Get the experience level of the person who will manage your account day to day
• Ask how often a senior strategist will be directly involved in campaign decisions
• Find out what the escalation process looks like if performance drops

Post-Click Experience

Finally, the agencies that scale campaigns most successfully pay attention to what happens after the click as well.

If the landing page or checkout creates friction, even strong ad creative will struggle.

That’s why high-performing teams treat paid social as one loop:

creative → media buying → landing page → measurement

When those pieces work together, campaigns scale more smoothly.

Conclusion 

New York is a crowded, expensive place to run paid social. Most brands struggle because the same tactics that got them initial traction stop working when spend goes up and audiences get saturated.

If you want a team that has built a solid growth system from the ground up for 120+ brands, we would love to show you what that looks like for your business. 

Book a strategy call today.

FAQs

What KPIs should I expect a strong paid social agency to optimize for?

Strong agencies look beyond CPA and ROAS. The metrics that matter at scale include CAC, marketing efficiency ratio, incremental lift, and payback period. They also track how individual creatives perform over time, including how quickly returns decay as spend increases.

How do I evaluate if an agency can handle enterprise-level scaling?

The most important indicator is whether they have experience managing large, sustained ad spend while maintaining performance. Agencies that can handle enterprise-level scaling demonstrate structured experimentation systems, clear data reporting, and proof of stable performance at higher spend levels.

Why do some brands struggle to scale paid social with strong budgets?

Many brands struggle to scale, not because of inefficient creative systems or a lack of adaptability. The market rewards sharp content creation and high creative output. Without these, even well-funded campaigns tend to plateau quickly due to rising CPMs and diminishing marginal returns on static creative approaches.

How much does a paid social agency in New York typically charge? 

Most mid-tier agencies in New York charge between $3,000 and $15,000 per month, depending on scope, platforms, and whether creative is included. Performance-based or hybrid pricing models are becoming more common, particularly for brands with clear revenue benchmarks.