Part of the Fieldtrip family

Connected TV & Programmatic Advertising Agency in NYC

Reach beyond Meta and Google with CTV and programmatic campaigns built for New York’s competitive media market. We measure incremental reach to show where added spend expands audience coverage.

$250M+
Ad Spend Managed
3.2x
Avg ROAS Lift
120+
Brands Scaled
  • Meta Business Partner
  • TikTok Marketing Partner
  • Google Partner

New York’s Media Mix Is Fragmented. We Measure What Each Channel Adds.

96.4M

U.S. households stream content through connected TVs.

47%

Of linear and connected TV viewing happens with more than one person watching.

Services We Offer as a CTV Advertising Agency in NYC

CTV & OTT Campaign Management

Streaming TV planning and buying across NYC metro audiences, with reach structured around priority geographies and campaign goals.

Programmatic Display & Video

Display and video campaigns that extend beyond Meta and Google, with geo controls built around New York and surrounding priority markets.

DSP Management

DSP selection and management based on audience, budget, geography, and measurement requirements.

Audience & Data Strategy

First-party and third-party data used to define NYC audience segments and reduce overlap with existing paid channels.

Creative for Video Formats

Video assets built for CTV and streaming placements, with formats matched to large-screen viewing and programmatic delivery.

Incrementality & Reach Reporting

Measurement that shows how much new audience exposure CTV and programmatic add beyond existing paid channels.

How We Build CTV and Programmatic Campaigns for New York Brands

  1. Step 01

    Map Existing Reach

    First, we review your paid media mix and NYC metro coverage to find audience gaps, channel overlap, and where CTV or programmatic can extend reach.

    Step 01 — Map Existing Reach
  2. Step 02

    Build the NYC Media Plan

    Then, our team selects DSPs, audiences, inventory, and geo controls around NYC metro coverage, borough-level targeting, and priority markets.

    Step 02 — Build the NYC Media Plan
  3. Step 03

    Prove Incremental Value

    Once campaigns are live, we measure incremental reach and overlap against existing paid channels. We scale spend where added exposure proves its value.

    Step 03 — Prove Incremental Value

Trusted by Industry Leaders

  • Abbott logo

    Healthcare

  • Hurom logo

    Home Appliances

  • The Farmer's Dog logo

    Pet Food

  • Mindbloom logo

    Mental Health

  • Bumble logo

    Dating & Social

  • Miro logo

    Collaboration

  • Hopper logo

    Travel Tech

  • NielsenIQ logo

    Data & Analytics

Case Studies

Mogu Mogu (Sappe) case study

Food & Beverage

Mogu Mogu (Sappe)

30M+
Accounts Reached
>2¢
Cost Per Engagement

Why New York Brands Choose 9AM for CTV and Programmatic

  • Full Media View

    We evaluate CTV and programmatic alongside search, social, and other paid channels so NYC reach is understood across the full media mix.

  • Clear Media Ownership

    One team connects planning, buying, measurement, and channel coordination, which reduces handoffs across complex New York media programs.

  • Upper-Funnel Accountability

    We set clear reach and lift expectations for CTV and programmatic before expanding spend in New York’s costly media market.

  • Flexible Team Fit

    Our team works alongside in-house and channel teams, adding CTV and programmatic without disrupting media already performing.

Frequently Asked Questions

Ready to Expand Your Reach in New York?

Build a CTV and programmatic plan around the audiences your existing paid channels are missing.