Source local voices
Find creators who can connect with households in each market.
Meal kits
Making global acquisition locally relevant.
HelloFresh needed acquisition content that connected with households across different markets. We sourced local creators and developed market-specific content for its international paid creator program.
20%Lower global CPA
Result from the wider acquisition program supported by local creator content.
17Countries
Local voices and market-specific content across international markets.
Services
- Creator sourcing
- Localized content
- Creator campaign coordination
01 / Context
The challenge.
HelloFresh needed acquisition content that connected with households across different markets.
02 / The work
The approach.
Make content market-specific
Develop content and messaging for the international paid creator program.
Coordinate across markets
Bring local creator content together across 17 countries to support global acquisition.
