Search intent and account structure
Review search terms, keyword coverage and negative keywords. Group demand by what the customer needs and the offer that answers it.
9AM helps London teams connect Google Ads, search intent and landing pages with qualified enquiries and sales. Plan targeting around the places you serve and keep local performance visible.
Book a strategy call
A lower cost per click means little if the traffic does not convert. We review the conversion goal and the quality of the data before changing bids or expanding spend.
Review search terms, keyword coverage and negative keywords. Group demand by what the customer needs and the offer that answers it.
Review product coverage, feed quality and conversion signals. Evaluate automated campaigns against business outcomes and the reporting available.
Check that the promise in the ad carries through to the page. Identify gaps in the offer, page experience or conversion path.
Check conversion actions for duplication and relevance. Review spend against acquisition cost, sales quality and the limits of the attribution data.
A London borough campaign, a Greater London brief and UK-wide acquisition need different geographic settings. We agree on your customer footprint before choosing the structure. For a local offer, search terms and landing pages should make the service area clear. For national sales, London performance can be reviewed separately when the data supports a useful comparison.
Look at recent performance, search terms, geographic settings and tracking. Agree on the issues that need attention first.
Define what each change is meant to learn. Review results before expanding budgets, with enough time to account for your conversion cycle.
Client stories
Working together
We can discuss borough or other location targeting where the platform supports it and it matches your coverage. We review exclusions and geographic reports with your team; advertising location signals are not a guarantee of a person’s exact location.
Yes. Your office location does not determine campaign targeting. We agree on customer coverage and commercial priorities, then structure the campaigns and reporting around those markets.
Yes. We agree who owns campaign changes, creative, landing pages and approvals. Shared reporting keeps the work connected to your team’s commercial priorities.
That depends on the account’s starting point, conversion volume and sales cycle. The initial review establishes a baseline and a practical testing period. We do not promise a fixed return or a universal timeline.
Microsoft Ads is part of the search scope we can discuss. We assess whether its audience and available demand fit your business before recommending additional spend.