Search intent and account structure
Review search terms, keyword coverage and negative keywords. Group demand by what the customer needs and the offer that answers it.
9AM helps Los Angeles teams connect Google Ads, search intent and landing pages with qualified enquiries and sales. Plan targeting around the places you serve and keep local performance visible.
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A lower cost per click means little if the traffic does not convert. We review the conversion goal and the quality of the data before changing bids or expanding spend.
Review search terms, keyword coverage and negative keywords. Group demand by what the customer needs and the offer that answers it.
Review product coverage, feed quality and conversion signals. Evaluate automated campaigns against business outcomes and the reporting available.
Check that the promise in the ad carries through to the page. Identify gaps in the offer, page experience or conversion path.
Check conversion actions for duplication and relevance. Review spend against acquisition cost, sales quality and the limits of the attribution data.
A business serving a few Los Angeles neighbourhoods needs different targeting from a brand selling across California. We agree on that boundary before setting budgets. Location-specific ads and landing pages should describe the offer available in that area, while reporting separates the enquiries and sales worth pursuing.
Look at recent performance, search terms, geographic settings and tracking. Agree on the issues that need attention first.
Define what each change is meant to learn. Review results before expanding budgets, with enough time to account for your conversion cycle.
Client stories
Working together
Yes. We can define separate geographic scopes and review exclusions to reduce overlap. The structure depends on your customer coverage and conversion volume, with Los Angeles results kept visible when that breakdown supports a business decision.
Yes. We can discuss campaign structure, location exclusions and reporting for each location. The right setup depends on your coverage, conversion volume and whether locations share the same offer.
Yes. We agree who owns campaign changes, creative, landing pages and approvals. Shared reporting keeps the work connected to your team’s commercial priorities.
That depends on the account’s starting point, conversion volume and sales cycle. The initial review establishes a baseline and a practical testing period. We do not promise a fixed return or a universal timeline.
Microsoft Ads is part of the search scope we can discuss. We assess whether its audience and available demand fit your business before recommending additional spend.