Channel planning and buying
Define the role of search, social and other relevant channels. Structure campaigns around the audience, offer and conversion goal rather than adding platforms for coverage alone.
Media buying for Chicago brands.
Plan campaigns, test creative and measure results against acquisition cost and revenue. Know where to invest next and why.
Book a strategy call
Know what the account is optimizing for.
Platform conversions, qualified leads and revenue do not always tell the same story. Before changing spend, establish the conversion definition, the reporting source and the time it takes a customer to convert. That gives the team a useful baseline for decisions.
The scope of the engagement.
Channel coverage and reporting requirements follow your business model and the agreed scope.
Creative testing with a purpose
Plan the concepts and variations the account needs. Use results to inform the next brief and distinguish creative fatigue from a broader offer or conversion problem.
Measurement and reporting
Connect available campaign, analytics and CRM data to the agreed outcomes. Document reporting gaps so a tracking change is not mistaken for a performance change.
Selected client work.
Examples of our work across markets, with the full engagement and results in each case study.
Target your market, wherever it is.
For a Chicago business selling nationally, media planning should reflect national customer demand. For a business serving defined locations, targeting and reporting should reflect those service areas. We choose geography from your commercial coverage and data, not from the location of your headquarters.
Working together
A few good questions.
Can you manage national campaigns for our Chicago team?
Yes. Your market coverage sets the campaign footprint. We can discuss a national, regional or local brief and the measurement needed to evaluate it.
Is measurement included in media buying?
The engagement includes an agreed measurement and reporting scope. If the underlying analytics, CRM or tracking needs additional implementation, we identify that work and its dependencies before relying on the data.
What do you need to review the account?
The business goal, recent performance, conversion definitions, account access and available analytics or CRM information. We also establish who approves creative and budget decisions.