Channel planning
Decide which channels belong in the plan and what each needs to contribute. Set the budget around the opportunity and the evidence available.
9AM connects media planning, creative testing and measurement for Los Angeles businesses. Define whether the campaign needs to reach LA customers, a wider California market or buyers across the US.
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The channel mix starts with your offer, audience and economics. We review existing performance and the creative available before recommending where to invest.
Decide which channels belong in the plan and what each needs to contribute. Set the budget around the opportunity and the evidence available.
Match concepts and formats to where the ads will run. Use campaign findings to give the next creative brief a specific question to answer.
Review acquisition cost and revenue alongside platform results. Account for overlapping attribution before treating reported conversions as additional customers.
A Los Angeles service business may need a defined local catchment, while an ecommerce brand may sell nationwide. That distinction changes the audience plan, the creative brief and how budgets are compared. We agree on the customer footprint and keep LA performance separate when it answers a useful business question.
Review channels, recent spend and conversion definitions with your team. Identify gaps that would make comparisons unreliable.
Set a test and the evidence needed to judge it. Review the result with its creative context and conversion cycle before reallocating budget.
Examples from engagements across markets. These case studies describe each client’s scope and results.
Working together
We can discuss paid social, search, CTV, programmatic and retail media. The recommendation depends on your audience, available creative, budget and measurement setup.
Yes. We agree on the brief, asset requirements and approval process. Campaign findings feed back to your team so creative decisions have performance context.
The selected case studies show client work across markets. Each story describes its own scope and results; we do not present them as Los Angeles-specific proof.