Food & beverage CTV advertising
Food and beverage CTV advertising agency.
CTV gives a food or beverage brand space to show the product in use. We plan the audience and creative around the markets you serve, with measurement agreed before buying starts.
Book a strategy call
Give your product room on the bigger screen.
Television creative has time to show a product being poured, prepared or shared. The media plan still needs a clear audience and a reason to buy in the markets where the product is sold.
What the engagement covers.
What’s included
Match reach to distribution
Prioritise markets where your product is available. Plan geography using your retail footprint or shipping coverage.
- Market priorities
- Audience planning
The process
How we approach CTV advertising.
01Define the market and campaign objective
Review your distribution and existing media. Agree on the audience and the business question the campaign should address.
02Prepare the video and media plan
Confirm video requirements and inventory scope. Define the reporting and any test design before the campaign begins.
03Review reach and the agreed outcome
Review delivery, frequency and the planned business measures. Record what the results can establish and what remains uncertain.
Creator work in food and beverage.
For HelloFresh, we sourced local creators and coordinated content across markets. For Mogu Mogu, local creators introduced the drink through taste tests and reactions. Each story describes the work and its results.
Working together
Questions about working together.
Do we need a television commercial already?
We review your existing footage first. It may be suitable for adaptation, or the campaign may need new production. The scope covers formats, approvals and usage rights.
Can CTV support a regional retail launch?
We can plan around your confirmed distribution and the geographic controls available. The budget and reporting need to support the size of the proposed market.
Can you prove CTV drove more sales?
We discuss the test design and data available before making that claim. Platform attribution can inform a review, but an incremental sales assessment needs a suitable comparison and enough evidence.