Food & beverage Programmatic advertising
Food and beverage programmatic advertising agency.
Programmatic can introduce a food product beyond search and social. We start with the audience, the buying occasion and a practical way to judge whether the reach is useful.
Book a strategy call
Reach buyers with a clear plan for the impression.
More impressions are useful only if they serve the campaign's purpose. We define who the campaign needs to reach, where the product is available and how the team will assess the result.
What the engagement covers.
What’s included
Choose where reach is useful
Use distribution and audience context to define the media plan. Avoid buying reach in markets where shoppers cannot find the product.
- Market coverage
- Audience and context planning
The process
How we approach programmatic advertising.
01Define the audience and available markets
Review distribution and the reason to reach this audience. Define the campaign's role alongside current media.
02Agree on inventory and creative
Agree on inventory requirements, creative and the evaluation plan. Set a budget and review window.
03Review delivery before expanding spend
Check where ads ran and how often people saw them. Review the agreed outcomes before expanding the campaign.
Creator work in food and beverage.
For HelloFresh, we sourced local creators and coordinated content across markets. For Mogu Mogu, local creators introduced the drink through taste tests and reactions. Each story describes the work and its results.
Working together
Questions about working together.
When would programmatic make sense for us?
We look for a clear reach objective, sufficient budget and distribution that can support the campaign. Search or social may be a better opening scope when those foundations are still developing.
How do you manage unsuitable placements?
We agree on inventory requirements and exclusions before launch, then review delivery reports and adjust the controls available through the buying platform.
How does this differ from CTV?
Programmatic describes the way inventory is bought and can include display or online video. CTV focuses on ads viewed through connected television environments and needs its own creative and measurement plan.