Food & beverage Paid social
Food and beverage paid social agency.
A good food ad makes the product easy to understand. We pair paid social campaigns with creative tests around taste, preparation and the moments when people might buy.
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Show people why they would want a taste.
People cannot taste a drink through a screen. A useful ad gets closer by showing the texture, the serving occasion or someone's reaction. We test those ideas against the action you want people to take.
What the engagement covers.
What’s included
Find the buying occasion
A quick lunch and a drink for a gathering call for different messages. Develop concepts around how people would use your product.
- Occasion-led briefs
- Product benefits
The process
How we approach paid social.
01Review the offer and creative library
Review the product range and existing ads. Look for unanswered buyer questions and assets the team can reuse.
02Launch a focused set of tests
Agree on the campaign destination and a manageable set of creative ideas. Confirm usage rights and approvals.
03Use results in the next brief
Review which concepts led to useful purchase activity. Give the next creative brief a specific question to answer.
Creator work in food and beverage.
For HelloFresh, we sourced local creators and coordinated content across markets. For Mogu Mogu, local creators introduced the drink through taste tests and reactions. Each story describes the work and its results.
Working together
Questions about working together.
Can you use our existing content?
Yes. We review the assets, usage rights and placement requirements first. Some content may need a new opening, a different edit or clearer product information.
Do you make creator content?
Creator content can form part of the engagement. We agree on sourcing, production, paid usage rights and approvals before work starts.
Can paid social support retail sales?
We can plan campaigns around retailer destinations and product availability. The measurement plan depends on the reporting you can access; a click to a retailer alone does not establish a sale.