Food & beverage TikTok Ads
Food and beverage TikTok Ads agency.
A taste reaction, recipe or quick preparation demo can explain a food product in seconds. We build TikTok ad tests around ideas people can understand while they watch.
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Give the product a good first showing.
A viewer should understand what the product is before the video ends. We use demonstrations and clear product details to give each creative test a purpose.
What the engagement covers.
What’s included
Open with something worth watching
Show the product early and give the viewer a reason to stay. Test a question, demonstration or taste reaction that suits the brand.
- Opening hooks
- Product-first concepts
The process
How we approach TikTok Ads.
01Review assets and product use
Review existing videos and the buying journey. Choose the product use or question the first concepts should address.
02Produce and launch the first concepts
Agree on scripts, creator rights and approval dates. Test distinct openings with a consistent offer.
03Turn campaign feedback into new edits
Review the campaign results and the differences between concepts. Brief new edits around the most useful finding.
Creator work in food and beverage.
For HelloFresh, we sourced local creators and coordinated content across markets. For Mogu Mogu, local creators introduced the drink through taste tests and reactions. Each story describes the work and its results.
Working together
Questions about working together.
Do our ads need to follow trends?
Only when a trend fits the product and the brand. A clear demonstration can be a more useful starting point than a format that feels forced.
Can you run Spark Ads with creators?
We can assess Spark Ads within the campaign plan. Creator authorisation and paid usage rights must be in place before the content runs as an ad.
Does this include TikTok Shop?
Shop setup and commerce operations have their own requirements. We agree on whether the campaign sends people to your website, a retailer or TikTok Shop, and scope that work explicitly.