Food & beverage Google Ads
Food and beverage Google Ads agency.
Food and beverage Google Ads should reflect what you sell, where you deliver and what an order is worth. We review search campaigns and product-led advertising against those basics.
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Help shoppers find the right product.
A multipack with a delivery charge has a different proposition from a subscription with an introductory offer. Campaign settings and product data should reflect the offer shoppers will actually find.
What the engagement covers.
What’s included
Build around search demand
Separate people looking for your brand from shoppers comparing categories. Review queries and ads against the products you can supply.
- Search campaigns
- Brand and category demand
The process
How we approach Google Ads.
01Review the account and product data
Review search campaigns, Merchant Center where relevant, and purchase tracking. Check product information against the storefront.
02Agree on campaign scope
Choose the campaign types and products to prioritise. Agree on conversion goals and the first evaluation window.
03Evaluate results against the offer
Review query data, product results and the effect of promotions. Use those findings to decide the next account changes.
Creator work in food and beverage.
For HelloFresh, we sourced local creators and coordinated content across markets. For Mogu Mogu, local creators introduced the drink through taste tests and reactions. Each story describes the work and its results.
Working together
Questions about working together.
Do we need Merchant Center?
Product advertising that uses a shopping feed needs a suitable Merchant Center setup. We check your current setup and the requirements for the campaign types in scope.
Will you use Performance Max?
We assess whether it fits the account, product feed and conversion data. It needs a clear purpose and a way to evaluate results alongside your other campaigns.
Can campaigns account for delivery limits?
We use the geographic and product controls available in the account, with your shipping coverage as an input. Your storefront also needs accurate delivery information.