Food & beverage PPC
Food and beverage PPC agency.
Someone searching for your brand has a different reason to click from someone comparing snack boxes. We structure PPC around those intentions and the purchase each campaign should support.
Book a strategy call
Make paid clicks earn their place.
Brand searches and category searches do different jobs. We look at what people asked for, which product they reached and whether the order was worth the cost of the click.
What the engagement covers.
What’s included
Separate search intent
Review branded, category and product searches separately. Search terms help show where ads attract likely buyers and where budget goes astray.
- Keyword and query review
- Exclusions and account structure
The process
How we approach PPC.
01Audit queries and conversions
Review search terms and account history. Check which purchases are counted and whether the offer still matches the ads.
02Build campaigns around purchase intent
Group campaigns by intent and product. Agree on copy, exclusions and a budget that supports the test.
03Refine spend using order results
Review queries and order results. Adjust bids or destinations when the evidence points to a specific problem.
Creator work in food and beverage.
For HelloFresh, we sourced local creators and coordinated content across markets. For Mogu Mogu, local creators introduced the drink through taste tests and reactions. Each story describes the work and its results.
Working together
Questions about working together.
How is PPC different from your Google Ads service?
PPC focuses on paid search intent and the journey after a click. Our Google Ads service covers the broader Google account, including the shopping and other campaign types agreed in scope.
Can you audit an existing PPC account?
Yes. We review queries, campaign structure and conversion tracking before recommending changes. We also need enough information about your offers and margins to judge the targets.
Do you recommend landing-page changes?
Yes. We flag problems with the offer, product information or checkout journey. Your engagement defines who implements page changes.